For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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Researchers find that accounts run from a St Petersburg troll farm tried to sow discord between Britons over the referendumConcern about Russian influence in British politics has intensified as it emerged that more than 400 fake Twitter accounts believed to be run from St Petersburg published... Continue reading at The Guardian
[ The Guardian | 2017-11-15 00:00:00 UTC ]
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Jonathan Cape has pre-empted After the Experts by political economist William Davies, which will explore how the political landscape has shifted and speculate on what might come next if we are witnessing the end of an era of experts. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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Being sold to Nikkei brings a Japanese-style code of behaviourThe FT has not joined the Independent Press Standards Organisation, or its rival Impress project; it is doing its own regulation thing. And it’s worth pausing over that decision as the Pink One becomes a Rising Sun under Nikkei... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
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Letter to the FT by Daily Mail group director on the difference between business ownership based on ‘long term value’ and the need to make quick profitsA short letter in Wednesday’s Financial Times makes for fascinating reading. Stimulated by Pearson’s sale of the FT to Nikkei, it poses profound... Continue reading at The Guardian
[ The Guardian | 2015-07-29 00:00:00 UTC ]
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Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper. Discussions with The Economist Group& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
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It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-07-23 00:00:00 UTC ]
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On Dec. 2, Washington Post president Stephen Hills hired two-year Time Inc. group publisher of news and business Jed Hartman as chief revenue officer. It caps an impressive 2014 for Hartman, who directed the successful relaunches and redesigns of Fortune.com, Money.com and Time.com which help... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-03 00:00:00 UTC ]
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Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did wellTime Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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