Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
News tagged with: #controlling stake #larger trend #premium publishers #bottom line #branded content #$11 million

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How 400 Russia-run fake accounts posted bogus Brexit tweets

Researchers find that accounts run from a St Petersburg troll farm tried to sow discord between Britons over the referendumConcern about Russian influence in British politics has intensified as it emerged that more than 400 fake Twitter accounts believed to be run from St Petersburg published... Continue reading at The Guardian

[ The Guardian | 2017-11-15 00:00:00 UTC ]
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Cape After the Experts for our post-truth times

Jonathan Cape has pre-empted After the Experts by political economist William Davies, which will explore how the political landscape has shifted and speculate on what might come next if we are witnessing the end of an era of experts. Continue reading at The Bookseller

[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
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FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
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‘Reach and return': The Financial Times is making its paywall leakier

Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday

[ Digiday | 2016-03-07 00:00:00 UTC ]
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Financial Times will now have Rising Sun ethics

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[ The Guardian | 2015-08-02 00:00:00 UTC ]
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Pearson, the Financial Times and the culture of modern capitalism

Letter to the FT by Daily Mail group director on the difference between business ownership based on ‘long term value’ and the need to make quick profitsA short letter in Wednesday’s Financial Times makes for fascinating reading. Stimulated by Pearson’s sale of the FT to Nikkei, it poses profound... Continue reading at The Guardian

[ The Guardian | 2015-07-29 00:00:00 UTC ]
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Why Nikkei Is Betting Big on Digital Growth at the Financial Times

Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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After Financial Times, Pearson Announces Plans to Sell The Economist Magazine Also

Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper.   Discussions with The Economist Group& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
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The Guardian view on media globalisation: good news for the Financial Times | Editorial

It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Pearson boss defends sale of Financial Times to Nikkei

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[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Pearson agrees to sell Financial Times to Japanese publisher in $1.3B deal

Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-07-23 00:00:00 UTC ]
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Jed Hartman Leaves Time Inc. for Washington Post CRO Role

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[ Folio Magazine | 2014-12-03 00:00:00 UTC ]
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Veteran Time Inc. Exec Jed Hartman Heading to Bezos's Washington Post

Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age

[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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New York Times Tones Down Labeling on Its Sponsored Posts

The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Should The Washington Post, The New York Times, and other Top Publishers Pool Their Video in a Consortium?

Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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No More Late News: Financial Times Moves to One Print Edition Daily

The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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Amazon title on Financial Times shortlist

The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Financial Times Web App Gains One Million Registrants

Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Time Inc. Posts Second-Quarter Gains

Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did well—Time Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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