Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
News tagged with: #controlling stake #larger trend #premium publishers #bottom line #branded content #$11 million

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L.A. Times Book Prize winners named in a ceremony filled with support for USC valedictorian Asna Tabassum

Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
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Double The Book Bans In Half The Time: PEN America’s Latest Book Ban Report

PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot

[ Book Riot | 2024-04-16 12:05:00 UTC ]
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London: Tom Crewe Wins the Sunday Times’ Young Writer Award

Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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Gerald Levin, the former Time Warner CEO who engineered a disastrous mega-merger, is dead at 84

Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News

[ ABC News | 2024-03-15 09:02:35 UTC ]
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Tumblr and WordPress posts will reportedly be used for OpenAI and Midjourney training

Tumblr and WordPress are reportedly set to strike deals to sell user data to artificial intelligence companies OpenAI and Midjourney. 404 Media reports that the platforms’ parent company, Automattic, is nearing completion of an agreement to provide data to help train the AI companies’ models. It... Continue reading at Engadget

[ Engadget | 2024-02-27 20:56:31 UTC ]
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UK: The Sunday Times Young Writer 2024 Shortlist

Praising 'their attentiveness to the world,' the 2024 Sunday Times Young Writer of the Year jury names four authors to its shortlist. The post UK: The Sunday Times Young Writer 2024 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-27 17:20:22 UTC ]
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Raja Shehadeh, Yiyun Li and Maria Bamford among L.A. Times Book Prize finalists

The L.A. Times Book Prizes honor 66 works in 13 categories celebrating exceptional writing from authors at all stages of their careers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-21 13:00:41 UTC ]
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A Muslim Teen Finds Her Voice in Post-9/11 America: Read an Excerpt from HOPE ABLAZE by Sarah Mughal Rana

Read an excerpt of Hope Ablaze by Sarah Mughal Rana, a YA novel about a Muslim girl who writes a protest poem that goes viral, changing her whole life. Continue reading at Book Riot

[ Book Riot | 2024-02-21 12:30:00 UTC ]
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Lifeway Rebounds from Rocky Times

CEO Ben Mandrell tells PW the turnaround strategy was to refocus on the original mission—serving pastors and church leaders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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What’s Next for Max Lucado? An End Times Book

‘What Happens Next,’ coming from Thomas Nelson in August, is the first book on the biblical end times by bestselling author and pastor Max Lucado. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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With Sarah J. Maas Sales Booming, Bloomsbury Ups Its Financial Forecast

As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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‘Time-efficient foreplay’: inside the funny, filthy world of erotic podcasts

From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian

[ The Guardian | 2024-02-12 16:32:24 UTC ]
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The Netherlands in Taiwan: 400 Years of Shared History

The 2024 Taipei International Book Exhibition’s Guest of Honor Netherlands reviews ‘400 year-long connections’ between the cultures. The post The Netherlands in Taiwan: 400 Years of Shared History appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-08 22:24:46 UTC ]
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Spotify claims to have paid audiobook publishers ‘tens of millions’ in royalties

The streaming company says its payout model is competitive, but the Society of Authors has raised doubts about whether authors ultimately benefit Spotify has said that it has paid audiobook publishers “tens of millions” since allowing users 15 hours of audiobook listening in its Premium... Continue reading at The Guardian

[ The Guardian | 2024-02-01 16:08:34 UTC ]
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