Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis and PopSugar, to post advertorial content they create with brands for their own properties. The rules apply to its new live video product and Instant Articles, which are the fast-loading multimedia posts that Facebook hosts, and all other post formats. The post Facebook opens the door to branded content from top publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-08 00:00:00 UTC ]
Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian
[ The Guardian | 2024-10-22 04:53:35 UTC ]
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Book authors Andrea Bartz, Charles Graeber, and Kirk Wallace Johnson are accusing Anthropic of copyright infringement. A group of authors is suing artificial intelligence startup Anthropic, alleging it committed “large-scale theft” in training its popular chatbot Claude on pirated copies of... Continue reading at Fast Company
[ Fast Company | 2024-08-20 12:37:17 UTC ]
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Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-03-07 03:08:44 UTC ]
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Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian
[ The Guardian | 2022-04-12 19:02:26 UTC ]
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Pearson reunites with Colin Gottlieb to lead its branded content and client solutions teams. Continue reading at Media Week
[ Media Week | 2022-01-10 17:21:08 UTC ]
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Former federal attorney general seeks declaration that media outlets never publish ABC’s unredacted defence without judicial permissionChristian Porter has revived an element of his defamation proceedings, by seeking a declaration that three media outlets never publish the ABC’s unredacted... Continue reading at The Guardian
[ The Guardian | 2021-08-18 05:52:27 UTC ]
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Yesterday, Georgia voters returned to the polls to decide which candidates would represent the state in the US Senate—and, by extension, which party would control Congress for the next two years. Early this morning, national outlets declared Reverend Raphael Warnock, a Democrat, the winner of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-01-06 15:02:37 UTC ]
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Bob Inglis tells Australian thinktank that Fox News and Wall Street Journal are holding back progress on climate A former Republican congressman has blamed Rupert Murdoch’s media outlets for fuelling “climate rejectionism” among conservatives, suggesting they could be part of the reason why the... Continue reading at The Guardian
[ The Guardian | 2020-10-14 08:57:17 UTC ]
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[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
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Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Move comes after four months of discussions and previous attempt three years agoVice UK has become one of the first British digital media publications to unionise, with staff urging other online-only media outlets to follow their lead while the industry is in turmoil amid financial struggles and... Continue reading at The Guardian
[ The Guardian | 2019-07-25 17:53:06 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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The writers organization and free speech advocacy group has filed a lawsuit in federal court against President Donald Trump, seeking to stop the president from "using the machinery of government to retaliate or threaten reprisals against journalists and media outlets for coverage he dislikes." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-16 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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Michael Wolff’s Fire and Fury is further proof that Murdoch never lets personal feelings get in the way of good businessThere are many reasons to want to go back to early 2016 – not least the fact that Rupert Murdoch was still tweeting his views of the world rather than leaving it to the minions... Continue reading at The Guardian
[ The Guardian | 2018-01-07 00:00:00 UTC ]
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Cheddar, Newsy, The Young Turks and other media outlets want to bundle up with online TV services from Sling, Hulu and YouTube. The post ‘The future of cable’: Looking beyond Facebook, publishers eye streaming TV bundles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-05 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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