Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis and PopSugar, to post advertorial content they create with brands for their own properties. The rules apply to its new live video product and Instant Articles, which are the fast-loading multimedia posts that Facebook hosts, and all other post formats. The post Facebook opens the door to branded content from top publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-08 00:00:00 UTC ]
Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
More news stories like this
Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight. The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
More news stories like this
Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this
Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
More news stories like this
Nathan Lump has rejoined Travel + Leisure as editor. He previously worked for the magazine from 2000 to 2006. He most recently worked as director of branded content at Condé Nast. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
More news stories like this
Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this
Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-12 00:00:00 UTC ]
More news stories like this
The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this
The former L.A. County prosecutor's high-stakes tale of crime, celebrity and the courtroom can be suspiciously convenient, but it's all in good fun.No one knows celebrity murder trials better than Marcia Clark, the former prosecutor in the L.A. County district attorney's Special Trials Unit.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-21 00:00:00 UTC ]
More news stories like this
Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this