New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014."As part of our redesign, there will be new ad products and at least one unit will be branded content," she said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-29 00:00:00 UTC ]

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Editorial: Swagger takes a back seat to competence and hard work at City Hall

At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York

[ Crains New York | 2024-10-11 10:03:49 UTC ]
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Publishers are using online job boards to diversify revenue streams

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday

[ Digiday | 2023-09-14 15:29:34 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
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Netflix making live-action 'One Piece' from popular manga

Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News

[ ABC News | 2023-03-06 02:32:30 UTC ]
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Riot Games will donate proceeds from in-game passes to Ukraine relief

Over the weekend, Riot Games announced it would respond to calls from its community to provide aid during the ongoing crisis in Ukraine. Until March 12th, the studio will donate all proceeds from the sale of Valorant, Legends of Runterra, Teamfight Tactics and Wild Rift battle passes, as well as... Continue reading at Engadget

[ Engadget | 2022-03-07 20:44:10 UTC ]
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Tim Pearson joins youth publisher LadBible

Pearson reunites with Colin Gottlieb to lead its branded content and client solutions teams. Continue reading at Media Week

[ Media Week | 2022-01-10 17:21:08 UTC ]
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Politics and Prose employees moved to unionize—then the store owners hired an anti-union law firm.

DCist reports that workers at DC’s indie bookstore Politics and Prose have decided to unionize, joining a growing list of bookstores (and other workplaces) that have unionized this year. If they do unionize, they’ll become the only bookstore in DC with a unionized workforce. But Politics and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-17 16:47:07 UTC ]
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Pride Media’s New CEO Pledges to ‘Right the Ship’

[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
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Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age

[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Vesuvian Media Group Buys Black Spot Books

Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Marie Claire UK to cease print publication after 31 years

Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian

[ The Guardian | 2019-09-10 11:45:36 UTC ]
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What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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The Guardian view on extremism online: who will guard the watchdogs? | Editorial

The social media advertising giants of the web have great power. When they admit this, they will come under pressureThe decision by Facebook to ban six prominent figures of the alt-right movement, along with Louis Farrakhan, from both Facebook and its subsidiary Instagram, is a significant... Continue reading at The Guardian

[ The Guardian | 2019-05-05 00:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
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‘The hunt for consumer revenue is on’: Insights from the Digiday Publishing Summit

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday

[ Digiday | 2018-10-08 00:00:00 UTC ]
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Trump Books Travel, but German Rights Directors Say Interest Rarely Runs Both Ways

The growing list of political Trump books published in the States this season are seeing strong foreign rights sales into Europe. The post Trump Books Travel, but German Rights Directors Say Interest Rarely Runs Both Ways appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-16 00:00:00 UTC ]
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CommonWealth Magazine Shutters Print Edition

CommonWealth magazine, the 22-year-old quarterly published by Boston-based nonpartisan think tank MassINC, is going all digital. The Summer 2018 issue, out today, will be CommonWealth's last, editor Bruce Mohl revealed in the issue's editor's letter, arguing the magazine will more effectively... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-10 00:00:00 UTC ]
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From Lena Dunham to Stormzy: the world of the celebrity book imprint

On the heels of the rapper’s deal with Random House, a look at the stars dipping their toes into publishing with imprints of their ownWith the launch of his new book imprint with publishing giant Random House, announced on Thursday via Instagram, the grime rapper Stormzy joined a growing list of... Continue reading at The Guardian

[ The Guardian | 2018-07-06 00:00:00 UTC ]
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