New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014."As part of our redesign, there will be new ad products and at least one unit will be branded content," she said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
News tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products

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Gilbert Cruz Named New York Times Books Editor

Mr. Cruz has been the Culture editor at The Times since January 2018, leading coverage of arts and culture. Continue reading at The New York Times

[ The New York Times | 2022-07-28 22:22:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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New York Times buys viral game Wordle for seven-figure sum

Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian

[ The Guardian | 2022-01-31 23:22:01 UTC ]
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New York Times to buy subscription sports site the Athletic for $550m

Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian

[ The Guardian | 2022-01-06 23:27:19 UTC ]
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The New York Times is buying subscription-based sports site The Athletic

The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget

[ Engadget | 2022-01-06 17:05:15 UTC ]
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The New York Times Announces Their Readers’ Pick for Best Book of the Past 125 Years

The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot

[ Book Riot | 2022-01-03 15:52:45 UTC ]
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The First New York Times Book Review Best-Seller List

The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times

[ The New York Times | 2021-10-21 14:55:10 UTC ]
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Nicholas Kristof Leaves The New York Times as He Weighs Political Bid

Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times

[ The New York Times | 2021-10-14 12:08:45 UTC ]
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Media startup Ozy shuts down after New York Times report raises concerns

Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian

[ The Guardian | 2021-10-01 23:52:05 UTC ]
More news stories like this | News stories tagged with: #internal investigation #digital media

Canada’s Guest of Honour time finally comes

The team behind the Canadian Guest of Honour programme at the Frankfurt Book Fair has had to be patient and nimble, but the nation’s time in the spotlight is finally upon us. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 21:51:47 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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W H Allen to publish New York Times Magazine's 1619 Project

W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 11:16:58 UTC ]
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Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
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New York Times's Book Review Podcast Celebrates 15 Years

‘The Book Review’ podcast began as a brief show with a rebellious touch. It became a forum for some of the biggest names in literature. Continue reading at The New York Times

[ The New York Times | 2021-04-15 13:38:51 UTC ]
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Ezra Klein Leaves Vox for The New York Times

Lauren Williams, the website’s editor in chief, is also leaving. The departures come against a backdrop of change in the digital media business. Continue reading at The New York Times

[ The New York Times | 2020-11-20 21:04:29 UTC ]
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Marcus Rashford's book club couldn't come at a better time – children's reading is at a 15-year low

Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation

[ The Conversation | 2020-11-20 16:53:51 UTC ]
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New York Times reports News Corp bid for S&S

Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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