Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

Other Publishing stories related to: 'Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane'


Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek

[ AdWeek | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price


Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at AdWeek

[ AdWeek | 2015-10-28 00:00:00 UTC ]
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Time Warner in talks to sell part of Time Inc.

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Why own a newspaper in 2023? Ask the very rich men trying to buy the Telegraph | Jane Martinson

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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

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Jane Austen’s ‘Persuasion’ is having a moment. It’s about time.

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It's time for Alberta's United Conservative Party to focus on uniting following leadership review

One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC

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It’s Time to Destigmatize Talking Openly About What’s Going On Down There

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How to watch Jane Goodall discuss 'The Book of Hope' at the L.A. Times Book Club

Jane Goodall joins the L.A. Times Book Club to discuss 'The Book of Hope: A Survival Guide for Trying Times.' Continue reading at Los Angeles Times

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New York Times buys viral game Wordle for seven-figure sum

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[ The Guardian | 2022-01-31 23:22:01 UTC ]
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New York Times to buy subscription sports site the Athletic for $550m

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[ The Guardian | 2022-01-06 23:27:19 UTC ]
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The New York Times is buying subscription-based sports site The Athletic

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[ Engadget | 2022-01-06 17:05:15 UTC ]
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‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

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Now is the time to 'focus on achievements', Healy tells #Bookchat

Vintage Books is prioritising different methods of measuring success during the pandemic, its marketing director Chloe Healy has said. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 20:41:25 UTC ]
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Fundraiser Buys City Lights Time to Plan

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Author Fanny Singer and chef Alice Waters talk food and family with L.A. Times Book Club

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In a time of crisis, poetry can help focus our fears and transform ‘noise into music’

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