On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the season finale of its sitcom, "People of Earth," it published three diary entries written in the voice of one of the show's main characters, then dolled the entries up with custom background, a number of autoplaying videos and other design elements. The post Why TBS is using Instant Articles to promote its brand appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-20 00:00:00 UTC ]
Report finds that books with main characters from minority ethnicities or who are disabled or neurodivergent are written by those who do not share the protagonist’s identityMore than half of children’s books with marginalised main characters are by writers and illustrators who do not share their... Continue reading at The Guardian
[ The Guardian | 2024-10-03 17:10:48 UTC ]
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Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday
[ Digiday | 2023-09-14 15:29:34 UTC ]
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Interviews Weina Dai Randel burst onto the literary scene a number of years ago with her duology about Empress Wu Zetian, China’s first woman leader. After winning the prestigious Rita Award in 2017 and seeing her novels translated into seven... Continue reading at World Literature Today
[ World Literature Today | 2022-01-20 14:33:49 UTC ]
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Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian
[ The Guardian | 2019-09-19 11:15:59 UTC ]
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Do you like criminals in your manga? What about criminals as the main characters? If so, check out this list of crime manga! Continue reading at Book Riot
[ Book Riot | 2019-08-15 10:34:10 UTC ]
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The social media advertising giants of the web have great power. When they admit this, they will come under pressureThe decision by Facebook to ban six prominent figures of the alt-right movement, along with Louis Farrakhan, from both Facebook and its subsidiary Instagram, is a significant... Continue reading at The Guardian
[ The Guardian | 2019-05-05 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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The main characters in a new children's book bear an uncanny likeness to New Zealand's first family. Continue reading at Stuff
[ Stuff | 2018-09-04 00:00:00 UTC ]
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Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff
[ Stuff | 2017-10-04 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Novelist Kamila Shamsie has said that traditional publishers’ focus on the “bottom line value of pounds and pennies” has meant a shift away from building authors’ careers in the long-term and created a lack of diversity and new voices. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Ebury m.d. Rebecca Smart said that traditional publishers need to “shout from the rooftops” more about the value and investment they provide for authors. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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The children’s book world should not be scared of self- publishing, according to Carl-Johan Forssén Ehrlin, the Swedish author behind the bestselling picture book The Rabbit Who Wants to Fall Asleep, which shot to number one in the Amazon.co.uk book chart before the author signed any deals with... Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek
[ AdWeek | 2015-10-17 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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Thriller author Steve Hamilton's decision to abruptly pull his October novel from his longtime publisher underscores a growing issue in the business: Are traditional publishers doing enough to support established authors? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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