Why TBS is using Instant Articles to promote its brand

On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the season finale of its sitcom, "People of Earth," it published three diary entries written in the voice of one of the show's main characters, then dolled the entries up with custom background, a number of autoplaying videos and other design elements. The post Why TBS is using Instant Articles to promote its brand appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-20 00:00:00 UTC ]

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Hamilton Ends Deal with SMP Claiming Lack of Support

Thriller author Steve Hamilton's decision to abruptly pull his October novel from his longtime publisher underscores a growing issue in the business: Are traditional publishers doing enough to support established authors? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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Author Solutions lawsuit continues

Lawyers acting for Author Solutions are due to file new papers with a New York court this week in the latest development in the lawsuit against the assisted publisher. The Penguin Random House-owned company Author Solutions provides a variety of services direct to authors under a series of... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
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WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday

[ Digiday | 2015-04-28 00:00:00 UTC ]
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The Amazon vet who is bringing order to Time Inc.’s tech sprawl

Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
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Not just quizzes: News is gaining on Facebook, too

A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday

[ Digiday | 2015-02-20 00:00:00 UTC ]
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Speed, Flexibility Wins Spain’s Lantia Two Coelho Titles

POD publisher and digital distributor Lantia will provide global print publication for two Paulo Coelho novellas, beating out his traditional publishers. The post Speed, Flexibility Wins Spain’s Lantia Two Coelho Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-06 00:00:00 UTC ]
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Postmedia Drives Advertising Revenue with Video Partnership

Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.  Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Mackenzie tells SYP: 'Amazon's success could cause it problems'

Things are "only going to get tougher for traditional publishers unless we can show ourselves to be very good at what we do,” Ursula Mackenzie told the Society of Young Publishers (SYP) at its annual conference on Saturday (8th October). Continue reading at The Bookseller

[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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9 Lessons Publishers Should Take from Google's Leaked "Search Quality Rating Guidelines"

By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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JukePop Hits Kickstarter for Funding

JukePop, an ebook platform that provides book discovery for self-published authors by offering libraries and traditional publishers the ability to identify popular indie works, has launched a Kickstarter campaign to raise $15,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Turns out traditional publishers do just fine with millennials

Many publications claim to be popular with millennials, but not all publications that do so actually garner a significant Millennial audience. The post Turns out traditional publishers do just fine with millennials appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-27 00:00:00 UTC ]
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Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
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In the UK, Traditional Publishing’s Pay for Authors “Not Fair”

In the UK, the Society of Authors’ chief executive claims that traditional publishers’ terms 'are no longer fair or sustainable' for author's to make a living. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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PW Launches GalleyTracker, A Review Copy Submission Platform for Traditional Publishers

PW is pleased to announce GalleyTracker, a new platform for submitting review copies for our consideration. The system enables publishers to submit print and digital galleys as well as all related information and to check review status on their submissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Traditional publishing is 'no longer fair or sustainable', says Society of Authors

Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing'After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has... Continue reading at The Guardian

[ The Guardian | 2014-07-11 00:00:00 UTC ]
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Authors choose sides in the duel between Amazon and Hachette

Some 'old guard' authors are joining forces in a letter criticizing Amazon, even as a cluster of self-published authors is rallying around Amazon, charging that traditional publishers like Hachette mistreat authors and readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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Authors choose sides in the duel between Amazon and Hachette (+video)

Some 'old guard' authors are joining forces in a letter criticizing Amazon, even as a cluster of self-published authors is rallying around Amazon, charging that traditional publishers like Hachette mistreat authors and readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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Publishers may hate Amazon, but the retailer may be helping us read more books

Amazon.com's negotiations with publisher Hachette Books Group have sparked a wave of anger toward the e-commerce giant from authors and readers alike. Several authors and analysts have spoken out, saying Amazon is a threat to traditional publishers. Perhaps. But whatever is going on in the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-05 00:00:00 UTC ]
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Managing Print Profitably

It wasn't too long ago that print was considered the center of the wheel from which all other product platforms sprang out of. That's still the case for most traditional publishers, but the newer product platforms are where all the action is now. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-13 00:00:00 UTC ]
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