New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014."As part of our redesign, there will be new ad products and at least one unit will be branded content," she said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
News tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products

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Puffin lands Jacqueline Woodson's New York Times bestseller

Puffin will publish Brown Girl Dreaming, the multi-award winning memoir told in verse by author Jacqueline Woodson. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 18:04:41 UTC ]
More news stories like this | News stories tagged with: #memoir #puffin


Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #golden age #digital content


The New York Times’ acclaimed “1619 Project” to become a series of books.

Random House announced today that they’ve acquired the rights to a series of books based on the New York Times Magazine’s extraordinarily popular “1619 Project,” which interrogates received perspectives on four centuries of slavery in America through essays, stories, histories, poems, and... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 13:52:40 UTC ]
More news stories like this | News stories tagged with: #book series— #books based #nikole hannah-jones #random house


Florida men deny smalltown library access to the New York Times online, citing “fake news.”

The bullpen of the 1993 San Diego Padres Citrus County Commission (pictured above) has denied funding to county libraries for digital subscriptions to the New York Times. Led by left-handed middle-reliever area man Scott Carnahan, the commission (comprised of Scott, Jeff, Ron, Jimmie, and Brian)... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-05 16:08:55 UTC ]
More news stories like this | News stories tagged with: #denied funding #digital subscriptions #libraries


Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget

[ Engadget | 2019-11-05 00:34:00 UTC ]
More news stories like this | News stories tagged with: #digital media


For the first time, Polar Express Train Ride will come to L.A.

Tickets are on sale for the holiday ride based on the popular children's book by Chris Van Allsburg, who will also appear for signings of "The Polar Express." Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-10-30 13:00:45 UTC ]
More news stories like this | News stories tagged with: #popular children #children's book


'New York Times Book Review' Adds Excerpts to Digital Reviews

The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #select number #times book


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #personal finance #emailed questions #full potential


Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with: #harry potter


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing


New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter

David Haskell on the Vox sale, succeeding Adam Moss and prioritizing journalism in a time of change. The post New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 17:21:35 UTC ]
More news stories like this | News stories tagged with: #york magazine #david haskell


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen


How the New York Times broke Harvey Weinstein

Review of 'She Said: Breaking the Sexual Harassment Story that Helped Ignite a Movement' by Jodi Kantor and Megan Twohey Continue reading at The Washington Post

[ The Washington Post | 2019-09-08 13:51:50 UTC ]
More news stories like this | News stories tagged with: #jodi kantor #megan twohey


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen


Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek

[ AdWeek | 2019-07-28 00:59:10 UTC ]
More news stories like this | News stories tagged with: #romance genre #streaming service #anthology


Time Taps ALM’s Dana Rosen as Chief Legal Officer | People on the Move

[caption id="attachment_162887" align="alignright" width="150"] Dana Rosen[/caption] Time named Dana Rosen as its new chief legal officer, effective July 29.  As CLO—which CEO and editor-in-chief Edward Felsenthal identified in a statement as a top priority position to fill since the magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-25 18:40:50 UTC ]
More news stories like this | News stories tagged with: #recent graduate #hearst


The New York Times profiles Louise Erdrich’s Native American-focused bookstore.

The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
More news stories like this | News stories tagged with: #bookstore


The New York Times would like to have a private word with you

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. A private word: Back in April, The New York Times announced the launch of... Continue reading at Advertising Age

[ Advertising Age | 2019-07-17 18:51:36 UTC ]
More news stories like this | News stories tagged with: #ground floor #regular basis #named editor #marie claire #publishing giant


A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen


Point-Counterpoint: Amazon Responds at Length to a New York Times Critique

In a Times report on counterfeited book sales online–and a ringing response from Amazon–a long-growing publishing retail debate moves into the spotlight. The post Point-Counterpoint: Amazon Responds at Length to a New York Times Critique appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-25 11:20:27 UTC ]
More news stories like this | News stories tagged with: #amazon responds #book sale