Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday
[ Digiday | 2023-09-14 15:29:34 UTC ]
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The social media advertising giants of the web have great power. When they admit this, they will come under pressureThe decision by Facebook to ban six prominent figures of the alt-right movement, along with Louis Farrakhan, from both Facebook and its subsidiary Instagram, is a significant... Continue reading at The Guardian
[ The Guardian | 2019-05-05 00:00:00 UTC ]
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Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff
[ Stuff | 2017-10-04 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Ebury m.d. Rebecca Smart said that traditional publishers need to “shout from the rooftops” more about the value and investment they provide for authors. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Novelist Kamila Shamsie has said that traditional publishers’ focus on the “bottom line value of pounds and pennies” has meant a shift away from building authors’ careers in the long-term and created a lack of diversity and new voices. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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The children’s book world should not be scared of self- publishing, according to Carl-Johan Forssén Ehrlin, the Swedish author behind the bestselling picture book The Rabbit Who Wants to Fall Asleep, which shot to number one in the Amazon.co.uk book chart before the author signed any deals with... Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek
[ AdWeek | 2015-10-17 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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Thriller author Steve Hamilton's decision to abruptly pull his October novel from his longtime publisher underscores a growing issue in the business: Are traditional publishers doing enough to support established authors? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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In a new survey on self-publishing in Germany, indie authors report more satisfaction, longer term commitments to self-publishing, and wariness of traditional publishers. The post The State of Self-Publishing in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-05 00:00:00 UTC ]
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Lawyers acting for Author Solutions are due to file new papers with a New York court this week in the latest development in the lawsuit against the assisted publisher. The Penguin Random House-owned company Author Solutions provides a variety of services direct to authors under a series of... Continue reading at The Bookseller
[ The Bookseller | 2015-05-15 00:00:00 UTC ]
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Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday
[ Digiday | 2015-04-28 00:00:00 UTC ]
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Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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POD publisher and digital distributor Lantia will provide global print publication for two Paulo Coelho novellas, beating out his traditional publishers. The post Speed, Flexibility Wins Spain’s Lantia Two Coelho Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-06 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Things are "only going to get tougher for traditional publishers unless we can show ourselves to be very good at what we do,” Ursula Mackenzie told the Society of Young Publishers (SYP) at its annual conference on Saturday (8th October). Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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