10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Other Publishing stories related to: '10 Strategies for Publishers to Succeed and Survive'

The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #risk appeared #video strategies

Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds

Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategies

Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek

[ AdWeek | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook made #bold move #digital publishers

Walliams to mark 10 years of publishing with special editions

HarperCollins Children’s Books is celebrating a decade of David Walliams’ chart dominance with new editions of his first two novels and two of his “most beloved” titles. Continue reading at The Bookseller

[ The Bookseller | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special editions #david walliams #harpercollins children

Download: The publisher’s survival guide for the post-Facebook era

In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday editors #post download #survival guide #post-facebook era

A Publishing Experiment Survives and Grows at OR Books

Founded in 2009, OR was designed to be a new kind of publisher with a new kind of business model. Almost a decade later, that's still mostly true. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model

Facebook and 10 Publishers Are Testing Subscriptions Within Instant Articles

The idea of subscriptions in Facebook's Instant Articles has been bandied about for quite some time, and an official test is finally underway. Head of news partnerships Campbell Brown, head of news product Alex Hardiman and product manager Sameera Salari announced in a Facebook Media blog post... Continue reading at AdWeek

[ AdWeek | 2017-10-19 00:00:00 UTC ]
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The UK’s Publishers Formally Commit to a Workforce Diversity Program’s 10-Point Action Plan

In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Formally Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british publishers

The UK’s Publishers Commit to a Workforce Diversity Program’s 10-Point Action Plan

In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british publishers

NPD Top 10 Publishers Ranked by Print & Digital Unit Sales, 2016

In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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New £10,000 award for indie publishers launches

The Clarissa Luard Award, a new £10,000 award for independent publishing, has been set up by Arts Council England to recognise the contribution that small publishers make to literature and to celebrate the "adventurousness, innovative spirit and creativity" of independent literary publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishing

From 'Trump Survival Guide' to 'Hillbilly Elegy,' book publishing turns to all things political

The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillbilly elegy #trump era

Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era

Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-30 00:00:00 UTC ]
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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video strategy #content marketing

Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #early success #facebook live

International Industry Notes: Award Winners at Sharjah; Dutch Publisher Succeeds Charkin at IPA

Awards recognizing UAE-specific work and international Arabic literature are announced as the International Publishers Association names its next president to a two-year term. The post International Industry Notes: Award Winners at Sharjah; Dutch Publisher Succeeds Charkin at IPA appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award winners #two-year term

Rohan Silva: 'publishers must stay creative to survive'

Independent publishers should utilise the free flow of ideas and creativity in order to better innovate, founder of Libreria bookshop Rohan Silva has said. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #rohan silva #free flow

Skyhorse Publishing: From Zero to $40 Million in 10 Years

How Tony Lyons grew a publishing company that is on track to publish 900 books across 17 imprints ten years after its founding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #skyhorse publishing #$40 million