Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an experiential marketing campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
As the facts of climate change manifest in real life, authors are finding that the future is all too present. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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Los Angeles independent publisher Unnamed Press has unveiled Smith & Taylor Classics, a new imprint helmed by acquiring editors Allison Miriam Woodnutt (née Smith) and Brandon Taylor, author of 'Real Life,' 'Filthy Animals,' and 'The Late Americans.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Write-minded: Weekly Inspiration for Writers is currently in its fourth year. We are a weekly podcast for writers craving a unique blend of inspiration and real talk about the ups and downs of the writing life. Hosted by Brooke Warner of She Writes and Grant Faulkner of National Novel Writing... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-22 09:01:33 UTC ]
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The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget
[ Engadget | 2023-08-09 06:17:44 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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Translated by Charlotte Whittle The novel, Looking Back by Colombian author Juan Gabriel Vázquez, which has won a major literary prize in Mexico, will have many readers. It is one of the great novels to have been written in Spanish and its author tells us that the events it portrays also... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-23 08:52:19 UTC ]
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Interviews The creative writing of the twenty-first century will be remembered for having sanctioned the passage of text from paper to digital support. But is it really true that the author’s cards have disappeared? And how do contemporary authors write... Continue reading at World Literature Today
[ World Literature Today | 2022-02-08 20:43:39 UTC ]
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A debut author draws on real life to write a novel that doesn’t shy away from telling the truth. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-22 05:00:00 UTC ]
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Seven German book publishers—'competitors in real life,' says Klett-Cotta publisher Tom Kraushaar—look forward to the next gathering. The post German Independents: Klett-Cotta’s Tom Kraushaar and ‘Publisher Days’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-15 17:11:43 UTC ]
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Rowman & Littlefield has reshuffled responsibilities within its sales and marketing team, as it continues to grow internationally. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 12:11:29 UTC ]
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Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Serpent's Tail has acquired former "Great British Bake Off" contestant Ruby Tandoh’s new cookbook, Cook as You Are: Recipes for Real Life, Hungry Cooks and Messy Kitchens. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 15:36:40 UTC ]
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New York Times best-selling author Samantha Irby may have become a household name (in certain households, anyway) following the massive success of her 2017 essay collection, We Are Never Meeting in Real Life, but I fell in love with her hilariously funny and shamelessly honest work on her blog,... Continue reading at Electric Literature
[ Electric Literature | 2020-05-22 11:00:00 UTC ]
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Usborne has acquired Tamsin Winter’s new novel Girl, In Real Life, as well as a second untitled book. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 22:31:50 UTC ]
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In the debut novel “Real Life,” a biochemistry Ph.D. candidate confronts the harder lessons of how to be a gay black man in a white world. Continue reading at The New York Times
[ The New York Times | 2020-02-18 10:00:07 UTC ]
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In the debut novel “Real Life,” a biochemistry Ph.D. candidate confronts the harder lessons of how to be a gay black man in a white world. Continue reading at The New York Times
[ The New York Times | 2020-02-18 10:00:07 UTC ]
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The debut novel examines the lives of people who are more interested in how they appear online than who they are in real life. Continue reading at The Washington Post
[ The Washington Post | 2020-01-21 17:44:04 UTC ]
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Every now and then I encounter people who can’t suspend disbelief. They ask how I can write about ‘such terrible things’Feeling unappreciated is your lot as a writer. Few readers; no readers. Scathing reviews; no reviews. Publishers saying, “Don’t call us, we’ll call you” or not taking a punt on... Continue reading at The Guardian
[ The Guardian | 2019-11-03 17:00:27 UTC ]
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The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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HQ has strengthened its marketing team, taking on Jennifer Breslin and Joanna Kite. Continue reading at The Bookseller
[ The Bookseller | 2018-12-20 00:00:00 UTC ]
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