Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an experiential marketing campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post... Continue reading at Advertising Age
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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#todd haskell
#marketing team
McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and... Continue reading at AdWeek
[ AdWeek | 2024-02-21 14:00:00 UTC ]
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An exhibition about the bohemian set’s “philosophy of fashion” goes deeper than just clothes. Continue reading at The New York Times
[ The New York Times | 2023-09-15 15:51:18 UTC ]
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Sammy Harkham's epic graphic novel took 14 years to create and captures a Los Angeles — and a movie business — that no longer exists. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-08 13:00:48 UTC ]
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In this excerpt from his new book, Daniel Pink writes about choices that seem irresistible at first, but morph into powerful regrets later in life. For a guy whom antiquity scholars say might never have existed, Aesop has enjoyed a pretty good run as an author. The fables that bear his name (but... Continue reading at Fast Company
[ Fast Company | 2022-02-18 09:00:06 UTC ]
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We asked a number of authors and illustrators known for their STEM and STEAM biographies to tell us more about how they work on these books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
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Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company
[ Fast Company | 2021-03-05 06:24:58 UTC ]
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A thoughtful line-up of actors is an early sign that this adaptation of Neil Gaiman’s DC Comics series is in good handsNeil Gaiman’s comic book The Sandman isn’t quite in the canon of unadaptable literature, but converting it from page to screen is not a task for the fainthearted. That is why... Continue reading at The Guardian
[ The Guardian | 2021-02-02 11:00:34 UTC ]
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Barrington Stoke will publish The Humiliations of Welton Blake, a new teen novella from Guardian Children’s Fiction Prize winner Alex Wheatle. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 09:36:51 UTC ]
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The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation
[ The Conversation | 2020-09-03 13:13:15 UTC ]
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David Benioff and DB Weiss to adapt The Three-Body Problem and two sequels with Alexander WooGame of Thrones co-creators David Benioff and DB Weiss are to adapt a series of hit science fiction novels by Chinese author Liu Cixin for Netflix. Together with Alexander Woo, who has worked on... Continue reading at The Guardian
[ The Guardian | 2020-09-01 14:29:32 UTC ]
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Michael Joseph is building anticipation for Alex Pavesi's debut Eight Detectives with a series of innovative Zoom-hosted murder mysteries for retailers, literary festivals, journalists and bloggers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 00:05:23 UTC ]
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The artist Jim Kay, whose latest book is “Harry Potter and the Goblet of Fire,” surrounds himself with nature when he draws unnatural creatures like dragons, goblins and trolls. Continue reading at The New York Times
[ The New York Times | 2019-11-06 10:00:42 UTC ]
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While all fiction writers can pull characters from their imaginations and commit them to the page, most readers can’t do what Charley Sutherland can: pull characters from the page and commit them to the real world. Sutherland’s fantastical ability is at the center of H.G. Parry’s debut novel The... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-25 08:46:30 UTC ]
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Sitting down in a back room at a Dave & Buster’s restaurant in Hollywood, actors Zachary Levi, Asher Angel and Jack Dylan Grazer are amped-up — and not just because they’ve been playing Tomb Raider and Space Invaders arcade games for 20 minutes. In recent days, the three have been watching... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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Italian director Saverio Costanzo spoke with Fast Company about the challenge of adapting the first novel in the Neapolitan series (as a man, no less). In 2007, Italian director Saverio Costanzo wrote to the publisher of Elena Ferrante’s novella The Lost Daughter and asked if he could option the... Continue reading at Fast Company
[ Fast Company | 2018-11-23 00:00:00 UTC ]
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Acknowledging the patriarchal society of biblical times, author Mesu Andrews finds inspiration among the obscure women in Scripture and hopes to add more to their stories in her award-winning novels, including her latest, ‘Isaiah’s Daughter.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
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Jay Asher's 'Thirteen Reasons Why' eclipsed Liane Moriarty's 'Big Little Lies' to take the top slot on the latest iBooks Bestsellers list, two weeks after Netflix's adaptation of the former debuted and one week after HBO's adaptation of the latter wrapped. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-12 00:00:00 UTC ]
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