Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an experiential marketing campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
Century will this month publish a US conspiracy thriller - "rooted in real life, but not 'a true story'" - featuring "a controversial and wealthy tycoon who is running for President of the United States and a former porn star who is ready to go public with details of their affair". Continue reading at The Bookseller
[ The Bookseller | 2018-10-02 00:00:00 UTC ]
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Jordan Belfort, the real life "Wolf of Wall Street", is in court following a row over royalties from his latest book, Way of the Wolf. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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Sexual relations in fiction and nonfiction, gender relations in real life, the world of insects in our neighborhood, and historical fiction aboug genius–all play into our rights roundup, which brings together work originally published in English, Swedish, and Norwegian. The post Rights Roundup:... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-19 00:00:00 UTC ]
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Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post... Continue reading at Advertising Age
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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Granta Publications has appointed Foyles' head of marketing Simon Heafield to a new role following a restructure of its sales and marketing team, triggered by the departure of sales, marketing and digital director Iain Chapple. Continue reading at The Bookseller
[ The Bookseller | 2018-03-13 00:00:00 UTC ]
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On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-07 00:00:00 UTC ]
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“We Are Never Meeting in Real Life,” Samantha Irby’s collection of candid, funny and deliberate essays will make you laugh until you pee and cry and ache in your belly. It’s like nothing you’ve ever read, because Irby is like no one you’ve ever met, although you will never really know, because... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-16 00:00:00 UTC ]
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Blackwell's is running a photo competition to celebrate the launch of Pokémon Go, a mobile game that allows users to catch Pokémon in real life using gps technology. Continue reading at The Bookseller
[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden Adweek: Growing up, were you an Esquire reader? Jay Fielden: Sure I was. I tell this story in my first editor's letter,... Continue reading at AdWeek
[ AdWeek | 2016-05-24 00:00:00 UTC ]
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The bestselling author shows readers how to find a 'real life' by unpacking the paradoxical principles of Jesus's teachings in his new book 'End of Me.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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Egmont Books’ marketing director Mike Richards has left the company following a reorganisation of the marketing team. Richards has been in marketing at Egmont for 15 years, promoting authors and brands such as Michael Grant, Lemony Snicket, Jim Smith, Winnie-the-Pooh and Star Wars. He would... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World
[ PC World | 2014-09-03 00:00:00 UTC ]
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Hannah Hart talks to PW about adapting her hit YouTube series, "My Drunk Kitchen," into a cookbook (of sorts), as well as the oddness of internet fame and what she cooks like in real life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company
[ Fast Company | 2014-06-21 00:00:00 UTC ]
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Specs Who Uzo Aduba Age 33 Accomplishments Stars as Suzanne “Crazy Eyes” Warren in Orange Is the New Black (Season 2 is now streaming on Netflix) Base New York What’s the first information you consume in the morning? The first information I consume in the morning is probably The New York Times... Continue reading at AdWeek
[ AdWeek | 2014-06-11 00:00:00 UTC ]
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'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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My Monster, by Julianna Goodman, bridges the divide between slick digital storytelling and homemade visuals.It's rare to see and "touch" things on the iPad screen that evoke the texture, color, and unpolished feel of real life. Fortunately, a new children's book app corrects that shortcoming,... Continue reading at Fast Company
[ Fast Company | 2013-11-18 00:00:00 UTC ]
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Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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