Hobnobbing hall of famers and Stagwell's latest stake: Agency Brief

Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief marketing and communications officer for Unilever; Ann Lewnes, exec VP and chief marketing officer, Adobe; and Wendy Clark, global CEO at DDB Worldwide. The invite promises you can “rub shoulders with some of New York's most important marketers.” Beware chafing. Stagwell strikes again It’s not quite as headline-grabbing as taking an $100 million stake in MDC, but Mark Penn’s Stagwell Group is building its empire with the purchase of MultiView, a programmatic buying, targeting and publishing platform for b-to-b marketers and associations. According to Stagwell’s press release, programmatic b-to-b is growing at a 16 percent annual clip. Since Penn’s a former Microsoft exec, we’ll take his word for it. Rats! “Glee” star Jane Lynch plays a do-it-yourself pest control wannabe in a new push for Clark Pest Control from Nimmea Advertising and Hazy Mill Productions. The spot also features Matty Cardarople, from “Stranger Things,” in a role in which he looks a bit like the Incredible Hulk. Or maybe Shrek. The spot below breaks April 14 during the Masters Tournament, which will be handy in case those “Caddyshack” gophers turn up. More fore St. Louis’ Brighton Agency tees off its annual... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Hobnobbing hall of famers and Stagwell's latest stake: Agency Brief

Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steph curry #senior vp #global cmo


Reading Agency project to bring latest VR technology to 15 libraries

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Agency Brief: get into the weeds of the latest wins, hires and acquisitions

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Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation

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Charli XCX prankster is latest in a long line of authors to fool the public

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Resisting sentimentality, Laird Hunt's latest book is an elegy for a lost generation

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Apple just dropped a mysterious trailer for its latest sci-fi series Constellation

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The Ekus Group Joins Jean V. Naggar Literary Agency

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Tracie D. Hall Out at ALA

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