AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
Covering a broad range of topics and experiences, these essay collections provide insights into art, literature, aging, friendship, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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The wide-ranging collection A Memoir of My Former Self: A Life in Writing features subjects from her health struggles to Robocop and has been announced a year after the author’s deathA collection of journalistic writing by Hilary Mantel is to be published next month, just over a year after the... Continue reading at The Guardian
[ The Guardian | 2023-09-07 05:00:18 UTC ]
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A body positive Cinderella kicks off a series of fairy tale modernizations. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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I AM CURRENTLY EDITING a book called Translation: Crafts, Contexts, Consequences — a collection of new essays exploring the topic from a broad range of perspectives — and recently received a piece written by two prominent neuroscientists. It is a fascinating contribution, which presents... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-08-02 12:30:22 UTC ]
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New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 21:53:10 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Transworld have acquired debut novel The Perfect Dress by V&A researcher Louisa Leaman, billed as “a warm, romantic read” about a wedding dress shop owner and her quest to find happiness for herself and her customers. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Detroit-based Hour Media Group continued its nearly two-year-long regional magazine shopping spree this week, snatching up 38-year-old Gemini Publications, also based in Michigan, from longtime owner and publisher John Zwarensteyn. Included in the sale are the monthly Grand Rapids magazine, the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-06 00:00:00 UTC ]
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Barnes & Noble chairman Len Riggio gave new company CEO Demos Parneros his firm support, calling Parneros "the perfect fit" to help the company grow its top line and improve profits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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This year’s bookstore finalists represent a broad range of independent bookstores, from across the country, both newer stores and long-established ones. The winner will be announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Festival Neue Literatur chairperson and author Monique Truong explains why this year's festival theme, Seriously Funny, is actually the perfect fit for German literature. The post Monique Truong: Why German Literature Is ‘Seriously Funny’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-25 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Nosy Crow is to work with the British Museum to produce a “broad range” of children’s books as part of an exclusive partnership. Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though sadly not until 2018. Executive producer Ellen DeGeneres says the project "combines two of my favorite things: Dr.... Continue reading at AdWeek
[ AdWeek | 2015-04-30 00:00:00 UTC ]
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