AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company
[ Fast Company | 2023-08-08 08:50:00 UTC ]
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Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age
[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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The new Global Bookselling Markets Report, published by the European and International Booksellers Federation, found that approximately half of the markets it monitors were on an upswing and that the other half were in decline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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Coffee House Press in Minneapolis is building up its staff after 30% of its employees resigned this past month. Jeremy Davies was named executive editor and three Texas booksellers have also recently joined the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday. In the role, Howard will oversee operations... Continue reading at AdWeek
[ AdWeek | 2023-06-12 11:31:44 UTC ]
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Kevin Powers was among the best in a wave of novelists on Iraq and Afghanistan. His new thriller, "A Line in the Sand," signals their slow fade from relevance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-12 13:00:10 UTC ]
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Entire board resigns over actions of academic publisher whose profit margins outstrip even Google and AmazonMore than 40 leading scientists have resigned en masse from the editorial board of a top science journal in protest at what they describe as the “greed” of publishing giant Elsevier.The... Continue reading at The Guardian
[ The Guardian | 2023-05-07 07:00:16 UTC ]
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On London Book Fair's final day, 'Translating in a Global Language' looked at vernacular dialects and Modern Standard Arabic. The post London Book Fair: Translation and Arabic as a ‘Global Language’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-21 17:27:58 UTC ]
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Strong North American manga sales in recent years have resulted in a vibrant and still-growing marketplace offering a wide range of manga and manga-adjacent pop culture content from around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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The London-based educational publisher Pearson is designated today by Benetech as a 'Global Certified Accessible Publisher. The post Pearson Named A Benetech Global Certified Accessible Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 10:00:16 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek
[ AdWeek | 2023-01-18 12:00:00 UTC ]
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News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
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‘Beyond Doubt’ relies on comprehensive new data and a fresh sociological framework to definitively track the downward trend of religiosity in societies worldwide, including the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Three books explore the endurance of China's Communist Party, its standoff with the United States and its designs for the future. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 10:00:36 UTC ]
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As another court date in the Internet Archive lawsuit approaches this week, the International Publishers Association has led an amicus brief. The post IPA: ‘Global Significance’ in the Internet Archive Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-31 22:11:23 UTC ]
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Netflix has secured non-exclusive streaming rights to a handful of classic anime titles. Variety reports the company recently signed an agreement with Nippon TV to bring Berserk, Claymore, Death Note, Parayste: The Maxim and nine other shows and movies to viewers worldwide.Of that group, Netflix... Continue reading at Engadget
[ Engadget | 2022-08-29 16:08:13 UTC ]
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