Hearst Magazines to operate Autoweek under license agreement

New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not disclosed.  Under the agreement, Hearst Autos will produce the digital publication on Autoweek.com, and the website will be hosted on Hearst's proprietary content platform MediaOS. The print publication will cease. The company also said it plans to build out Autoweek's newsletters and podcasts.  Crain Communication’s holdings include Ad Age. "Hearst is at the forefront of consumer automotive media and digital innovation," KC Crain, president and chief operating officer of Crain Communications, said in the release. "With this agreement, they will leverage their creative expertise, best-in-class technology services and innovative marketing solutions to continue the legacy of this storied brand. As Crain continues to grow its B2B footprint, we felt Hearst was a perfect fit for our only consumer brand." Autoweek will be led by Patrick Carone, who is based in New York City as head of special projects for Hearst Autos. The addition of Autoweek adds to the Hearst Autos portfolio, which includes Car and Driver and Road & Track. "(Autoweek) has earned the trust of auto enthusiasts and the respect of auto manufacturers through thoughtful, insightful and passionate journalism," Hearst... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-15 21:53:10 UTC ]
News tagged with: #perfect fit #special projects #road track #print publication #hearst

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Hearst Magazines to operate Autoweek under license agreement

New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 21:53:10 UTC ]
More news stories like this | News stories tagged with: #perfect fit #special projects #road track #print publication #hearst


Hearst Magazines Hires Two New Senior Executives for U.S. Magazine Division

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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

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Debi Chirichella Named President of Hearst Magazines

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Hearst Magazines Names Acting President Following Troy Young’s Resignation

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[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Resigns After Allegations of Inappropriate Behavior

Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek

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Operations: How the Hearst Media Connecticut Group is Navigating Through the COVID-19 Crisis

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Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

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