New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not disclosed. Under the agreement, Hearst Autos will produce the digital publication on Autoweek.com, and the website will be hosted on Hearst's proprietary content platform MediaOS. The print publication will cease. The company also said it plans to build out Autoweek's newsletters and podcasts. Crain Communication’s holdings include Ad Age. "Hearst is at the forefront of consumer automotive media and digital innovation," KC Crain, president and chief operating officer of Crain Communications, said in the release. "With this agreement, they will leverage their creative expertise, best-in-class technology services and innovative marketing solutions to continue the legacy of this storied brand. As Crain continues to grow its B2B footprint, we felt Hearst was a perfect fit for our only consumer brand." Autoweek will be led by Patrick Carone, who is based in New York City as head of special projects for Hearst Autos. The addition of Autoweek adds to the Hearst Autos portfolio, which includes Car and Driver and Road & Track. "(Autoweek) has earned the trust of auto enthusiasts and the respect of auto manufacturers through thoughtful, insightful and passionate journalism," Hearst... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-15 21:53:10 UTC ]
AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social... Continue reading at AdWeek
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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NEW YORK -- This fall, the University of Oregon’s Daily Emerald -- a print publication for more than 90 years -- will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called The Garage. It' ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-20 00:00:00 UTC ]
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The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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