AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Although Princess Mia Thermopolis is fictional, many real-life Twitter users were royally amused. Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-07 19:13:41 UTC ]
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The author of a debut novel about diversity in the workplace on how black people act around white people, embracing her hair, and what’s changed a year after George Floyd’s murderZakiya Dalila Harris was born and raised in Connecticut and is currently based in Brooklyn. Now a full-time writer,... Continue reading at The Guardian
[ The Guardian | 2021-06-05 17:00:15 UTC ]
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Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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If you want to do some serious reading to reflect on humanity and its many aspects, these 5 contemporary literary fiction books are for you, including A Burning By Megha Majumdar. Continue reading at Book Riot
[ Book Riot | 2021-05-28 10:38:00 UTC ]
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Unit sales of print books rose 2.3% in the week ended May 22, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Several publishers in Wales have joined forces to form a new umbrella organisation to represent the sector, called Cyhoeddi Cymru/Publishing Wales (CCPW). Continue reading at The Bookseller
[ The Bookseller | 2021-05-22 22:45:26 UTC ]
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Unit sales of print books rose 8.8% in the week ended May 15, 2021, over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Akhil Reed Amar celebrates the debates that led to revolt, the Constitution and U.S. law. Continue reading at The Washington Post
[ The Washington Post | 2021-05-14 12:00:00 UTC ]
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DK has teamed up with the Manchester United Foundation to distribute books encouraging local children to look after their mental health. Continue reading at The Bookseller
[ The Bookseller | 2021-05-14 08:02:35 UTC ]
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Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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With five of the six major categories posting increases, unit sales of print books rose 12.4% in the week ended May 1, 2021, over the comparable week in 2020. Through May 1, unit sales were up 26% over 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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First quarter sales at learning technology company Houghton Mifflin Harcourt fell 3.7% compared to last year's first period, but its bottom line showed improvement. The trade group saw a 12% jump in sales, but those revenues are not included in HMH's official results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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'The Bench,' a new children's book by the former Meghan Markle, is based on a Father's Day poem she wrote for her husband, Prince Harry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-04 17:21:16 UTC ]
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Unit sales of print books rose 24.3% in the week ended Apr. 24, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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The front-page article in the Murdoch tabloid claimed that copies of a children’s book by the vice president were given to migrant children as part of a “welcome kit.” Continue reading at The New York Times
[ The New York Times | 2021-04-29 12:20:17 UTC ]
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Unit sales of adult titles jumped for the week ended April 10, 2021, over the comparable week in 2020, offsetting steep declines in the juvenile categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
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Deputy Director James R. Nielsen will then become acting director while Republican Gov. Larry Hogan’s appointments office searches for Gordon Medenica’s successor. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-04-15 21:12:04 UTC ]
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The $349 million deal will help the publisher expand its back catalog at a moment of growing consolidation in the book business. Continue reading at The New York Times
[ The New York Times | 2021-03-29 19:44:12 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age
[ Advertising Age | 2021-03-19 10:00:00 UTC ]
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