AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Unit sales of print books slipped 1.6% in the week ended Jan. 29, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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After increasing 8% in 2020 and 9% in 2021, it is unlikely that unit sales of print books will grow again in 2022, Kristen McLean, executive director and industry analyst for NPD/BookScan Books. She noted the importance of several other trends, including the influence of BookTok and the growth... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Unit sales of print books fell 2.6% last week compared to the week ended January 23, 2021 at outlets that report to NPD BookScan. Sales have fallen every week this year though the 2.6% decline is the smallest so far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-27 05:00:00 UTC ]
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The final 2021 report from the Association of American Publishers shows December up 2.8 percent over December 2020, at US$1.1 billion. The post AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-26 16:01:07 UTC ]
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United States Artists, a Chicago-based arts funding organization, announced that six writers are included in this year's slate of 63 USA Fellows, each of whom is receiving an unrestricted $50,000 award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-26 05:00:00 UTC ]
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In an overcrowded market with the proliferation of streaming platforms alongside the traditional broadcaster, creating content based on previous IP is an ever-growing trend (see today’s news piece on Netflix). Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 02:33:21 UTC ]
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Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Unit sales of print books fell 13.9% in the week ended Jan. 8, 2022, compared to the first week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. The post Spiking omicron cases spell delays for publishers’ January RTO plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-13 05:01:00 UTC ]
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Taylor Harris discusses 'This Boy We Made,' her memoir on seeking answers about her son, the anxieties of Black parenting and her evolving faith Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-11 14:00:41 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Print book sales finished the last week before Christmas with a rush as sales increased 15.4% over the comparable week in 2020 at outlets that report to NPD BookScan. The gain put an end to a two-week streak of declining sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-30 05:00:00 UTC ]
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With modern consoles offering gamers graphics so photorealistic that they blur the line between CGI and reality, it's easy forget just how cartoonishly blocky they were in the 8-bit era. In his new book, Creating Q*Bert and Other Classic Arcade Games, legendary game designer and programmer... Continue reading at Engadget
[ Engadget | 2021-12-25 16:30:11 UTC ]
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Have you ever looked at your mouse and thought "it's fine, but kind of a big fat waste of space?" Gaming accessory company XPG apparently did, because it's just unveiled a concept mouse for CES 2022 with a built-in high-speed SSD drive stuffed inside, Digital Trends has reported. The XPG Vault... Continue reading at Engadget
[ Engadget | 2021-12-24 21:00:55 UTC ]
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Dolly Parton will headline the audiobook cast of her debut novel Run Rose Run (Century) along with singer and songwriter Kelsea Ballerini in the role of protégée to Parton’s character. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 02:34:41 UTC ]
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With only the adult fiction category posting an increase, unit sales of print books fell 12.2% in the week ended Dec. 11, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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With only the adult fiction segment posting an increase, unit sales of print books fell 12.2% last week compared to the week ended December 12, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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