AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Check out Harry Potter duvet covers in simple, nuetral colors, bright, fantastical images, and learn about Harry Potter pillows. Continue reading at Book Riot
[ Book Riot | 2019-12-27 11:31:39 UTC ]
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Gender policy is splitting the U.K. in two this week. Across the pond, Harry Potter author J.K. Rowling is being crucified online, blasted as “transphobic” and a “TERF,” after she tweeted the hashtag #IStandWithMaya. Who is Maya? What’s a TERF? We have answers.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-12-19 15:21:28 UTC ]
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The Harry Potter creator’s year is now bookended by Twitter controversies, but this latest one is much worse. The constant hum of Twitter outrage makes it all sound the same at a distance. Everyone is mad online again? What else is new?Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-12-19 12:15:49 UTC ]
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A girl who went blind is able to read again after being given a camera that reads for her. Continue reading at BBC World
[ BBC World | 2019-12-19 09:27:57 UTC ]
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Harry Potter and romance books? Of course!!!! Get ready to know more about these romance books matched with Hogwarts Houses. A Slytherin + Hufflepuff? Yes. Continue reading at Book Riot
[ Book Riot | 2019-12-18 11:38:39 UTC ]
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Here's all you need to know about Harry Potter music, including who wrote it, where you can buy it, and where to see it live. Continue reading at Book Riot
[ Book Riot | 2019-12-17 11:34:55 UTC ]
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TweetSomeone came up to one of our children’s specialists the other day and asked if anyone had ever retrieved the $200 Harry Potter boxed set that had been accidentally knocked into the hollow column next to the Harry Potter section during our storewide inventory in July. Since no one had... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 13:00:27 UTC ]
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There really is something to that “four-legged family member” mindset. If you’ve made it to this article, you’re probably at least thinking about getting a gift for your pet these holidays. You’re not alone: A 2018 report from Nielsen found that 65% of pet owners bought their pet a birthday or... Continue reading at Fast Company
[ Fast Company | 2019-12-13 11:05:20 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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Martin Scorsese’s mob movie was streamed by more than 26m accounts worldwide, securing 13.2m views in its first five days in the US aloneNetflix has announced that Martin Scorsese’s new mob movie The Irishman has been watched by over 26m accounts in its first seven days on the streaming... Continue reading at The Guardian
[ The Guardian | 2019-12-11 11:39:42 UTC ]
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AbeBooks has published a list of the most expensive books they sold this year, with The Complete Works of Abraham Lincoln, which sold for $40,000, at the top. Better luck next year, signed Harry Potter deluxe set ($38,560)! A first edition of The Maltese Falcon and Mark Twain’s complete writings... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-09 21:14:37 UTC ]
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Christmas is coming up, so consider gifting the Potterhead in your life (if that’s you, treat yourself!) some of these gorgeous Harry Potter earrings. Continue reading at Book Riot
[ Book Riot | 2019-12-05 11:36:56 UTC ]
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David Walliams’ The Beast of Buckingham Palace (HarperCollins) has racked up record single-week sales for the author, selling 130,073 copies for £886,333 through Nielsen BookScan’s TCM in its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 20:19:07 UTC ]
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As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
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What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:32:47 UTC ]
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The Cartoon Network’s top executive has stepped down, joining the growing roster of former Time Warner executives departing the company following its takeover by AT&T Inc. Christina Miller, a... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-11-27 17:35:13 UTC ]
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Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek
[ AdWeek | 2019-11-21 17:13:28 UTC ]
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David Walliams has surpassed the £100m mark through Nielsen BookScan's Total Consumer Market, a week ahead of The Beast of Buckingham Palace (HarperCollins) hitting the charts. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 22:12:15 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News
[ ABC News | 2019-11-19 21:25:56 UTC ]
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