AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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It’s been a bumper year for gaming on the go. For a spell, it kinda felt like Nintendo was the only name in town, but it’s since become one of the more exciting corners of gaming. Today, there are handheld options for everything from AAA to Indie to retro and beyond. Whatsmore, the current... Continue reading at Engadget
[ Engadget | 2022-12-07 18:00:03 UTC ]
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Bob McGrath, an actor, musician and children's author widely known for his portrayal of one of the first regular characters on the children's show Sesame Street, has died at the age of 90. Continue reading at CBC
[ CBC | 2022-12-05 03:00:34 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
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Spare, which is released in January, has been heavily discounted by larger retailers, leaving smaller bookshops unable to competePrince Harry’s forthcoming memoir, Spare, is unlikely to be championed by independent bookshops because of how heavily it has been discounted by larger retailers,... Continue reading at The Guardian
[ The Guardian | 2022-11-03 15:12:22 UTC ]
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The Sussexes draw more ire than genocidal dictators – from people who struggle to articulate exactly what their problem isThe interior designer and social commentator Nicky Haslam has just released the latest annual version of his fabled tea towel, on which he lists some more of the things that... Continue reading at The Guardian
[ The Guardian | 2022-10-28 12:28:22 UTC ]
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The memoir is expected to be a best seller, but after the queen’s death, some royal experts and industry executives say the project has become risky for Harry. Continue reading at The New York Times
[ The New York Times | 2022-10-27 14:12:53 UTC ]
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The title and publication date of The Duke of Sussex's book, Spare, has been revealed. Continue reading at The Huffington Post
[ The Huffington Post | 2022-10-27 10:59:48 UTC ]
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The memoir by Prince Harry, announced by publisher Random House in July, finally has a title and a publication date: 'Spare' will be released on January 10, 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget
[ Engadget | 2022-10-19 21:10:50 UTC ]
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Unit sales of print books dropped 2.3% in the week ended Sept. 17, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Sexually abused by his piano teacher, a boy struggles to reclaim his life in Ian McEwan's new novel "Lessons." Continue reading at The Washington Post
[ The Washington Post | 2022-09-20 15:52:11 UTC ]
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How this little-remembered "robber baron" shorted stock, collected railroads, caused a financial panic -- and amassed a fortune. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 10:00:15 UTC ]
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The sequel to The Legend of Zelda: Breath of the Wild finally has a name: Tears of the Kingdom. And it’s finally got a release date, too: May 12th, 2023. This was arguably the big reveal of Nintendo’s Direct live stream, alongside a Pikmin sequel.We got an all-too-brief teaser showcasing the... Continue reading at Engadget
[ Engadget | 2022-09-14 11:31:52 UTC ]
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Increases in adult fiction and young adult were not enough to offset declines in the adult nonfiction and juvenile categories, resulting in a 2.4% decline in unit sales of print books for the week ended Sept. 3, 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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Unit sales of print books for the week ended Aug. 27, 2022, were flat compared to the similar week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Post-lockdown, publishers remain all-in on interactive book and product formats, from activity titles and prompted journals to puzzles and games. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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In ‘Slaying the Dragon,’ Ben Riggs chronicles the rise and fall of the company behind the granddaddy of role-playing games Continue reading at The Washington Post
[ The Washington Post | 2022-08-26 12:00:00 UTC ]
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PlayStation’s game-streaming scheme, at its top tier, is now competing directly with Xbox Game Pass, the service that proved the concept by earning 25 million-plus subscribers over the past five years. It’s now been over a month since PlayStation Plus Premium went live, offering similar cloud... Continue reading at Engadget
[ Engadget | 2022-08-15 11:15:56 UTC ]
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