AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]

Other news stories related to: " AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game "

Here are some of the most expensive books sold in 2019.

AbeBooks has published a list of the most expensive books they sold this year, with The Complete Works of Abraham Lincoln, which sold for $40,000, at the top. Better luck next year, signed Harry Potter deluxe set ($38,560)! A first edition of The Maltese Falcon and Mark Twain’s complete writings... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-09 21:14:37 UTC ]
More news stories like this

20 of the Best Harry Potter Earrings

Christmas is coming up, so consider gifting the Potterhead in your life (if that’s you, treat yourself!) some of these gorgeous Harry Potter earrings. Continue reading at Book Riot

[ Book Riot | 2019-12-05 11:36:56 UTC ]
More news stories like this

Walliams smashes personal best as The Beast reigns again

David Walliams’ The Beast of Buckingham Palace (HarperCollins) has racked up record single-week sales for the author, selling 130,073 copies for £886,333 through Nielsen BookScan’s TCM in its first full week on sale. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 20:19:07 UTC ]
More news stories like this

Nine black Hermiones, and 'Harry Potter and the Cursed Child' still won't talk race

As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
More news stories like this

Your Ultimate Guide To Harry Potter Goods at Target

What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot

[ Book Riot | 2019-11-29 11:32:47 UTC ]
More news stories like this

Cartoon Network executive resigns in latest WarnerMedia exit

The Cartoon Network’s top executive has stepped down, joining the growing roster of former Time Warner executives departing the company following its takeover by AT&T Inc. Christina Miller, a... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-11-27 17:35:13 UTC ]
More news stories like this

Nielsen Names Jacqueline Woods as CMO of its Global Connect Division

Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek

[ AdWeek | 2019-11-21 17:13:28 UTC ]
More news stories like this

Walliams hits £100m earned through BookScan

David Walliams has surpassed the £100m mark through Nielsen BookScan's Total Consumer Market, a week ahead of The Beast of Buckingham Palace (HarperCollins) hitting the charts. Continue reading at The Bookseller

[ The Bookseller | 2019-11-20 22:12:15 UTC ]
More news stories like this

YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this

CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
More news stories like this

Deck the Halls with Harry Potter Christmas Decorations! 25+ To DIY or Buy

I've found the perfect Harry Potter Christmas decorations for your winter holiday, whether you like DIY projects or you prefer to buy. Continue reading at Book Riot

[ Book Riot | 2019-11-18 11:36:10 UTC ]
More news stories like this

Rioters Share Surprising Secrets: The Harry Potter Confessions

So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot

[ Book Riot | 2019-11-18 11:34:09 UTC ]
More news stories like this

The First Line Of Harry Potter And The Last Line: A Close Reading

Delve deeper into the series as we do a close reading of the first lines and last lines of each Harry Potter book in this iconic and magical series. Continue reading at Book Riot

[ Book Riot | 2019-11-15 11:37:59 UTC ]
More news stories like this

Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this

18 Adorable Harry Potter Pajamas for the Whole Family

If you're searching for the perfect gift for you or the family, these Harry Potter pajamas are sure to blow your socks off (right into Dobby's hands). Continue reading at Book Riot

[ Book Riot | 2019-11-13 11:34:59 UTC ]
More news stories like this

LSU-Alabama game a big winner for CBS over the weekend

Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News

[ ABC News | 2019-11-12 23:02:58 UTC ]
More news stories like this

50+ of the Most Magical DIY Harry Potter Crafts

We've compiled 50+ of the most magical Harry Potter crafts for your classroom, home decor, party decor, holiday decor, and, well, just for fun. Lumos. Continue reading at Book Riot

[ Book Riot | 2019-11-12 11:36:19 UTC ]
More news stories like this

What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
More news stories like this

Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek

[ AdWeek | 2019-11-07 18:41:04 UTC ]
More news stories like this