AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Answer the 10 questions in the Dumbledore's Army quiz and you will find out if you are more of a Harry or Neville or one of the other members! Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:34:02 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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David Beckham, Dakota Fanning, Eddie Redmayne and "Harry Potter" himself, Daniel Radcliffe, have all signed on to read chapters of "The Sorcerer's Stone." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-05 18:07:58 UTC ]
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Daniel Radcliffe will lead an all-star read-along of Harry Potter and the Sorcerer's Stone. Continue reading at Book Riot
[ Book Riot | 2020-05-05 17:46:56 UTC ]
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The stars are coming out to bring the first Harry Potter novel to life in a new way. There have been audiobooks of Harry Potter and the Sorcerer's Philosopher's Stone, and (of course) a movie based on it, but this time around, big names are reading t... Continue reading at Engadget
[ Engadget | 2020-05-05 16:59:45 UTC ]
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Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 15:10:11 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Did you grow up with the Boy Who Lived? You can re-read the series or you can check out these books like Harry Potter for adults. Continue reading at Book Riot
[ Book Riot | 2020-04-29 10:32:45 UTC ]
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Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek
[ AdWeek | 2020-04-28 12:05:23 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-24 10:30:04 UTC ]
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Our relationships with characters from books and screen – called parasocial relationships – serve many of the same functions as our friendships with real people, minus the infection risks. Continue reading at The Conversation
[ The Conversation | 2020-04-21 03:11:35 UTC ]
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Answer eleven questions about the Harry Potter books and the wizarding world to discover which of the Hogwarts Professors you are most like. Continue reading at Book Riot
[ Book Riot | 2020-04-16 10:34:27 UTC ]
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David Walliams' Slime (HarperCollins Children's) has leapfrogged Mrs Hinch's The Little Book of Lists (Michael Joseph) at the top of the UK Official Top 50 through Nielsen BookScan's TCM, for the comedian-turned-author's 57th week atop the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 13:04:11 UTC ]
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An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
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Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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Though Harry Potter might be one of the most easily recognizable books about magic schools, there are many books that go beyond Hogwarts. Find them here. Continue reading at Book Riot
[ Book Riot | 2020-04-02 10:36:55 UTC ]
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Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot
[ Book Riot | 2020-04-01 17:06:24 UTC ]
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