AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]

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Amazon Charts: Midnight Sun dawns at the top

Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:23:16 UTC ]
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Moyes' The Giver of Stars rockets to number one

Jojo Moyes' The Giver of Stars (Penguin) has soared into the UK Official Top 50 number one spot, selling 25,331 copies through Nielsen BookScan's TCM in its first full week on the shelves. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 00:24:26 UTC ]
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J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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Singapore Names 2020 Book Award Finalists, Adds Digital Categories

Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
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Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’

Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
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Fourth week at the top for Walliams, as Moyes has stellar launch

David Walliams and Tony Ross' The World's Worst Parents (HarperCollins Children's) has notched up a fourth week as the UK Official Top 50 number one, selling 22,993 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 18:50:07 UTC ]
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The attacks on press freedom in Portland

This week Dave Miller, who hosts a daily talk show on Oregon Public Broadcasting, interviewed “two very tired people”: Tuck Woodstock and Sergio Olmos, both independent journalists. Since late May, daily protests in solidarity with Black lives and against police brutality have taken place in... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-24 12:18:51 UTC ]
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Children's news website apologises to JK Rowling over trans tweet row

The Day faced legal action from author after implying that her comments on gender harmed trans peopleA news website aimed at British schoolchildren has agreed to pay an unsubstantiated amount after it implied that JK Rowling’s comments on gender caused harm to trans people.The Day, which is... Continue reading at The Guardian

[ The Guardian | 2020-07-23 16:33:19 UTC ]
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Author loses spot in Top 10 after buying 400 copies of his own book

Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian

[ The Guardian | 2020-07-22 11:24:02 UTC ]
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Book sales hit record highs in 2019, but publishers ‘now need help’

Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian

[ The Guardian | 2020-07-21 23:01:08 UTC ]
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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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JK Rowling book sales unaffected by transgender views row

Bloomsbury says books were a lockdown hit, with children’s division revenue up 27%The backlash against JK Rowling’s views on transgender law reform has failed to dent the popularity of the Harry Potter author’s books, with publisher Bloomsbury saying they have proved a lockdown hit, pushing... Continue reading at The Guardian

[ The Guardian | 2020-07-21 12:29:43 UTC ]
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An author bought his own book to get higher on bestseller lists. Is that fair?

Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian

[ The Guardian | 2020-07-20 15:59:35 UTC ]
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4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Sales fell 11% year-on-year in second quarter, Nielsen estimates

Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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Mission-Driven Indie Bookstores Drop J.K. Rowling's Books

Three mission-driven indie bookstores well-known for their commitment to social justice have ceased stocking books written by J.K. Rowling, accusing the Harry Potter author of promoting hatred towards transgender people. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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