AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Through the Harry Potter book club, J.K. Rowling will answer readers' questions via a classroom webcast. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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Fancy dipping back into the world of Quidditch and Dumbledore? Or maybe you shunned the whole Pottermania thing until now. Either way, if you own a Kindle, you can finally get up to speed without paying a spellbinding price -- thanks to Amazon's Kindle Owners Lending Library. All seven eBook... Continue reading at Engadget
[ Engadget | 2012-06-19 00:00:00 UTC ]
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All seven Harry Potter books are now available in the Kindle Owners' Lending Library, marking the series' first availability outside the Pottermore store. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-19 00:00:00 UTC ]
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All the books in the Harry Potter series will arrive in the Kindle lending library – free for Amazon Prime members – on June 19. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-11 00:00:00 UTC ]
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Amazon will never run out of copies of Harry Potter ebooks from its Lending Library. Thanks to a new agreement with Pottermore, on June 19th the entire seven-book collection will be among the 140,000 plus you can grab, provided, of course, that you're an Amazon Prime member. If you've forked... Continue reading at Engadget
[ Engadget | 2012-05-11 00:00:00 UTC ]
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Harry Potter has joined the Kindle lending library.Amazon.com announced Thursday that on June 19, the ebook editions of J.K. Rowling's seven Potter novels will become part of the Kindle service available to Amazon Prime subscribers. Members can download a book for free once a month. Amazon's... Continue reading at Crains New York
[ Crains New York | 2012-05-11 00:00:00 UTC ]
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Amazon says it has signed a deal for the electronic books rights to all seven Harry Potter titles in English, French, Italian, German and Spanish for its Kindle lending library. Continue reading at Stuff
[ Stuff | 2012-05-11 00:00:00 UTC ]
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Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
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The Harry Potter ebooks are to be made available to borrow as part of the Kindle Owners'... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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A diary that writes on its own pages in one of the Harry Potter books inspires a paper that spells out blood types. Continue reading at BBC World
[ BBC World | 2012-05-02 00:00:00 UTC ]
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JK Rowling's first book for adults will be a "blackly comic" novel set in an idyllic English town where all is not what it seems, her publisher says. Continue reading at Stuff
[ Stuff | 2012-04-13 00:00:00 UTC ]
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The "Harry Potter" series, which has conquered mediums from books to movies, is finally available in ebook format. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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Pottermore was due to go live in October, but it missed its launch. The is expected to open to the public early next month. Continue reading at PC World
[ PC World | 2012-03-27 00:00:00 UTC ]
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It didn't take a Hogwarts magician to know this day would eventually come. The bookstore feature of J.K. Rowling's Pottermore website went live Tuesday, enabling English-language readers to buy the digital editions of all seven Harry Potter novels—and the audiobook editions—from anywhere in the... Continue reading at AllThingsD
[ AllThingsD | 2012-03-27 00:00:00 UTC ]
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The Harry Potter ebooks will go on sale exclusively from the Pottermore website from midday... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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The Hunger Games may have had a heck of an opening weekend, but let's not forget who the top box office spot belongs to: a certain bespectacled boy wizard. Roughly a decade and half after the publication of the first book in the series -- and after several months of promises -- the ultra-popular... Continue reading at Engadget
[ Engadget | 2012-03-27 00:00:00 UTC ]
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Pottermore has partnered with ebook company Overdrive to bring electronic versions of the 'Harry Potter' series to libraries and schools in five languages. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 08:51 Readers will be able to download the ebook of Harry Potter and the Philosopher's Stone for free with the limited edition model of the new Sony Reader. Further details have emerged about the Reader, which is set to go on sale in... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 18/08/2011 - 15:17 Titan has acquired an accompaniment to the Harry Potter film franchise, which drew to a close this summer with Harry Potter and the Deathly Hallows: Part II. Harry Potter: Page to Screen: The Complete Film-making Journey will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Scam artists are selling fake early access to the Pottermore Web site or asking for personal data to register an "account." Either way, you're going to be sorry if you interact with them. Continue reading at PC World
[ PC World | 2011-08-05 00:00:00 UTC ]
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