AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter

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AMD announces 2023 ‘extreme gaming laptop CPU,’ Dragon Range

AMD said Tuesday afternoon that it has made a change to its mobile CPU roadmap, adding an “extreme gaming laptop CPU” for 2023, code-named “Dragon Range.” AMD made the announcement at a small press conference following the release of its second-quarter 2022 earnings, which showed a reported... Continue reading at PC World

[ PC World | 2022-05-03 23:19:22 UTC ]
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‘One-Shot Harry’ conjures up a Los Angeles we rarely see

The latest mystery novel from Gary Phillips give us a classic Golden Age noir from a different perspective Continue reading at The Washington Post

[ The Washington Post | 2022-05-02 11:00:30 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
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Indie Presses Publishing Works in Translation in The United States

Traditional publishing houses put out classics from around the world, but independent presses bring attention to new original talent. Continue reading at Book Riot

[ Book Riot | 2022-03-31 10:36:00 UTC ]
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Humble Bundle unveils Stand with Ukraine charity game bundle

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[ Engadget | 2022-03-18 19:54:35 UTC ]
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Unit Sales of Print Books Fell 8.3% in Early March

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[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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'The Quarry' is a teen horror game from the creators of 'Until Dawn'

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[ Engadget | 2022-03-17 20:15:57 UTC ]
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Make money turning your short fiction… into a video game?

Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat? Sure you do! Well,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
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Print Unit Sales Fell 8.3% Last Week

With juvenile sales falling 13% and adult nonfiction dropping 8.6%, print unit sales fell 8.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Harry Truman’s surprising successes and overlooked flaws

He was barely equipped for the presidency, but he had an outsize impact, Jeffrey Frank writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 13:00:22 UTC ]
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Unit Sales of Print Books Up 4.3% in Mid-February

With every category except adult nonfiction reporting gains, unit sales of print books rose 4.3% in the week ended Feb. 19, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Will your games work on the Steam Deck? This official tool tells you

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[ PC World | 2022-02-23 17:14:15 UTC ]
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Author Joanne Harris turns down US book deal over censoring of ‘f-bomb’

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[ The Guardian | 2022-02-19 14:04:53 UTC ]
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Unit Sales of Print Books Rose 2.8% in Mid-February

Unit sales of print books rose 2.8% in the week ended Feb. 12, 2022, compared to the similar in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Star Trek: Discovery’s faster ship travel comes at the expense of its supporting cast

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[ Engadget | 2022-02-17 14:00:43 UTC ]
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[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Print Unit Sales Dropped 3.9% in Early February

With the adult nonfiction category posting a 10.2% decline in print unit sales in the week ended Feb. 5, 2022, total unit sales of print books fell 3.9% from the comparable week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Valve Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

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[ PC World | 2022-02-09 18:09:04 UTC ]
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