AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Kamala Harris-related books have seen a sharp increase in popularity post-Biden/Harris presidential win. On Sunday, a whopping four books on Amazon’s Top 10 bestsellers list were either about or penned by the vice president-elect. The books in question: Harris’s memoir The Truths We Hold: An... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 17:37:24 UTC ]
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With sales up in all categories, unit sales of print books rose 9.5% in the week ended Oct. 31, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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Jeremy Irons and George MacKay are starring in a feature adaptation for Netflix of the Robert Harris spy thriller Munich (Hutchinson), with shooting already under way. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 16:59:08 UTC ]
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Since its publication in 1990, Tim O’Brien’s The Things They Carried, a linked collection of semi-autobiographical short stories about the Vietnam War, has become a modern classic—in fact, its title story is the most frequently anthologized piece of short fiction in the last three decades, and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 15:27:57 UTC ]
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Click and collect could be a game-changer for high street booksellers during the second national lockdown, Waterstones m.d. James Daunt has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 04:27:51 UTC ]
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AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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Strong gains in all categories led to a 13% increase in unit sales of print books in the week ended Oct. 24, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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With declines in all categories except adult nonfiction, unit sales of print books fell 5.1% last week at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
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Sally Phillips has recorded the audiobook edition of Alexandra Potter’s new novel Confessions of a Forty-Something F**k Up. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 06:15:07 UTC ]
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Unit sales of print books increased 13.4% in the week ended Oct. 10, 2020, over the comparable week in 2019, with three new titles topping the bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Kit Harington, Joanna Lumley and David Walliams are among the all-star cast for a new Penguin Random House audio edition of J M Barrie's classic Peter Pan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-23 01:15:27 UTC ]
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Unit sales of print books fell 3.3% last week, the third consecutive week in which print sales have fallen. In contrast, unit sales continue to do better when compared to 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Unit sales of print books rose 7.9% in the week ended Oct. 10, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with three new titles topping the bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Julie Walters will be featuring as part of an all-star cast for the audiobook of Jasper Rees' authorised biography of Victoria Wood, Let's Do It. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 08:49:54 UTC ]
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Despite seven new titles appearing among the top 10 bestsellers last week, unit sales of print books fell 1.2% compared to the week ended September 26. The decline followed a 5.5% unit sales decline in the last full week of September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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Escape again into the worlds created by George R.R. Martin, Ray Bradbury, Lewis Carroll and more. Continue reading at The Washington Post
[ The Washington Post | 2020-10-06 10:57:16 UTC ]
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With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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With no new big book hitting shelves last week, unit sales of print books fell 5.5% compared to the week ended September 19 at outlets that report to NPD BookScan, but were up 10.3% over the week ended September 28, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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