At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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#love letter
#sit alongside
#star wars
#harry potter
Tonight, The Story Prize announced that the 2021 winner is Brandon Taylor for Filthy Animals. The Story Prize’s $20,000 top prize is among the largest first-prize amounts of any annual U.S. book award for fiction. Now in it’s 18th year, The Story Prize annually honors the author of an... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-14 01:11:02 UTC ]
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Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:45:16 UTC ]
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It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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New hero alert: Wong May, the winner of this year’s $165,000 Windham-Campbell Prize in poetry, who expressed surprise at the award given than she has consciously eschewed the literary world in favor of the work itself. On the Windham-Campbell website, Wong May has one of the all-time great... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-29 19:56:25 UTC ]
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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
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#big data
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From one girl’s aspiration to Olympic gymnastics glory, to a boy’s stint living in the Idaho wilderness in hopes of fixing his unruly behavior, something that remains a guiding principle in Black storytelling is the breadth of our lives. These stories, a collection of some of EL’s most-loved... Continue reading at Electric Literature
[ Electric Literature | 2024-02-22 12:00:00 UTC ]
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Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget
[ Engadget | 2024-01-16 10:44:09 UTC ]
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Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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The literary world may have a complicated relationship to popularity—see every literary novelist’s love/hate (and almost always unrequited) relationship with the bestseller list—but the internet does not. Simply: it’s good to be read, and so we thank you, our readers, for consuming, commenting... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-18 09:52:49 UTC ]
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The awards recognize the best in Canadian books across 7 categories in both English and French. Other winners include Kyo Maclear, Hannah Green and Cliff Cardinal. Continue reading at CBC
[ CBC | 2023-11-08 12:00:00 UTC ]
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Almost 60 years after the publication of Where The Wild Things Are (November 23 will mark the rumpus), the world is getting a new children’s book from the late Maurice Sendak. HarperCollins Publishers will be releasing Ten Little Rabbits: A Counting Story with Mino the Magician, a count-along... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-22 13:53:52 UTC ]
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The winners and nominated finalists of the 107th Pulitzer Prizes were announced today via remote video stream. The winners each take home $15,000 dollars and serious bragging rights, not to mention an instant ticket into a very illustrious club. The full list of winners and nominated finalists... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 20:08:40 UTC ]
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#announced today
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Author and publisher Rick Riordan reflects on half a decade of exceptional storytelling. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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The Baillie Gifford Prize is the most prestigious nonfiction literary award in the world. We checked in with some past winners about their year in reading. * Craig Brown, 2020 Baillie Gifford Prize-winner for 150 Glimpses of the Beatles, recommends: Geoff Dyer is the funniest and most original... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-01 14:20:48 UTC ]
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Irish author Claire Keegan is one of those U.S. 'discoveries' who have been known back home for years. With 'Foster,' she earns that acclaim and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-01 14:00:17 UTC ]
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Dry humor, moving tributes to those who provided award winners with practical and emotional support, and honorees with differing approaches to the thriller genre highlighted ITW's 17th Annual Thriller Awards Banquet, where S.A. Cosby took home his second Best Hardcover Novel award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
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Magema Fuze’s book was a radical act of publishing. It contained histories of chiefdoms and kingdoms - from the Zulu to the Ngcobo. Continue reading at The Conversation
[ The Conversation | 2022-04-07 14:10:22 UTC ]
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#south africa
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The Bologna Children's Book Fair announced the winners of its 10th annual BOP – Bologna Prize for the Best Children's Publishers of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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It's early to be making such predictions, but Brendan Slocumb's debut is as engaging as it is suspenseful. Continue reading at The Washington Post
[ The Washington Post | 2022-02-02 11:00:55 UTC ]
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