At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Harry Potter fans anticipating the third attraction based on the popular book and movie franchise at Universal Orlando Resort learned that the fictional setting for the ride will be the British Ministry of Magic Continue reading at ABC News
[ ABC News | 2024-11-19 19:10:32 UTC ]
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We’re big Lego fans here at Engadget, so it’s not difficult for us to understand why the building block sets are some of the first items to sell out during the holiday shopping season. Kids and adults alike seek out Lego sets all year round, and they make particularly good gifts. Whether you... Continue reading at Engadget
[ Engadget | 2024-11-14 15:00:13 UTC ]
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The Duolingo owl is single-wingedly rewriting the modern mascot playbook and unlocking new business along the way. On a Friday morning in mid-October, crowds of people—many in elaborate costumes—poured into the Jacob Javits convention center on Manhattan’s far west side. They were attending day... Continue reading at Fast Company
[ Fast Company | 2024-11-14 11:00:00 UTC ]
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2024 has been a rough year for Sonos. The company’s would-be triumphant entry into the crowded headphones market was overshadowed by a disastrous app redesign. In the fallout of the botched software update, the company decided to delay products that were ready to be shipped to give itself more... Continue reading at Engadget
[ Engadget | 2024-11-11 13:00:11 UTC ]
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One of fantasy and sci-fi’s all-time greats has passed away. Artist Greg Hildebrandt, known for his iconic work on Star Wars, Lord of the Rings, Marvel and Magic: The Gathering, died on Thursday at 85. He and his twin brother Tim, who died in 2006, were a powerhouse duo — the Brothers... Continue reading at Engadget
[ Engadget | 2024-11-01 19:30:27 UTC ]
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Move over, Harry Potter! Hotly anticipated adult novels from such authors as Haruki Murakami and Sally Rooney are the latest to get the midnight book release party treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
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Want your house to have extra atmosphere on Halloween? Or maybe you just love Harry Potter and have enough adult money to decorate your home however you wish? Either way, these floating candles are absolutely gorgeous and a perfect addition to any magic-filled room. Right now, you can... Continue reading at PC World
[ PC World | 2024-10-25 12:30:34 UTC ]
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The Super Nintendo World theme park in Orlando is nearly ready for visitors. Universal Orlando Resort just announced that the Mario-friendly attraction will open its doors on May 22, 2025. That gives you over six months to find the perfect Goomba costume to wear on opening day. This is the third... Continue reading at Engadget
[ Engadget | 2024-10-17 16:45:06 UTC ]
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October Prime Day may have come and gone, but you can still save on Lego sets at the moment. While you may think it's early to think about holiday shopping, these kits make amazing presents — for the young and full-grown adults alike. At Engadget, we're most interested in specific sets from... Continue reading at Engadget
[ Engadget | 2024-10-11 14:13:50 UTC ]
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Over the course of her career, Judy-Lynn del Rey earned a reputation as a superstar editor among her authors. Think of your favorite fantasy or science-fiction novel. You’ll know the author and title, of course. But can you think of its editor or publisher? Continue reading at Fast Company
[ Fast Company | 2024-10-10 19:30:00 UTC ]
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Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget
[ Engadget | 2024-10-10 14:00:36 UTC ]
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October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget
[ Engadget | 2024-10-09 23:00:18 UTC ]
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October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget
[ Engadget | 2024-10-09 15:14:28 UTC ]
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Gravity, Children of Men, the best Harry Potter movie—and now a seven-part miniseries? With Disclaimer, director Alfonso Cuarón has set out to conquer TV in the name of cinema. Continue reading at Wired
[ Wired | 2024-10-09 10:00:00 UTC ]
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October Prime Day is here, and we're seeing great deals on tech devices — but we also wanted to point out a few choice Lego deals we've had our eye on as well. You could use this as an opportunity to kickstart the holiday shopping season — even if you haven't even thought about the holidays yet,... Continue reading at Engadget
[ Engadget | 2024-10-08 23:27:33 UTC ]
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Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget
[ Engadget | 2024-10-07 21:00:14 UTC ]
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With October Prime Day just a few days away, we're starting to see more and more early deals pop up each day. While it might be too early for your liking to think about holiday shopping, you might want to after you check out the latest Prime Day Lego deals. A number of Lego sets from the Super... Continue reading at Engadget
[ Engadget | 2024-10-06 14:23:10 UTC ]
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The Amazon Prime Big Deal Days event is coming up in a few days, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget
[ Engadget | 2024-10-06 13:12:09 UTC ]
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With October Prime Day just around the corner, we're starting to see more and more early deals pop up each day. While it might be too early for your liking to think about holiday shopping, you might want to after you check out the latest Prime Day Lego deals. A number of Lego sets from the Super... Continue reading at Engadget
[ Engadget | 2024-10-04 14:30:08 UTC ]
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