At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Tonight, The Story Prize announced that the 2021 winner is Brandon Taylor for Filthy Animals. The Story Prize’s $20,000 top prize is among the largest first-prize amounts of any annual U.S. book award for fiction. Now in it’s 18th year, The Story Prize annually honors the author of an... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-14 01:11:02 UTC ]
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Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:45:16 UTC ]
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It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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New hero alert: Wong May, the winner of this year’s $165,000 Windham-Campbell Prize in poetry, who expressed surprise at the award given than she has consciously eschewed the literary world in favor of the work itself. On the Windham-Campbell website, Wong May has one of the all-time great... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-29 19:56:25 UTC ]
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Author and publisher Rick Riordan reflects on half a decade of exceptional storytelling. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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The Baillie Gifford Prize is the most prestigious nonfiction literary award in the world. We checked in with some past winners about their year in reading. * Craig Brown, 2020 Baillie Gifford Prize-winner for 150 Glimpses of the Beatles, recommends: Geoff Dyer is the funniest and most original... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-01 14:20:48 UTC ]
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Irish author Claire Keegan is one of those U.S. 'discoveries' who have been known back home for years. With 'Foster,' she earns that acclaim and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-01 14:00:17 UTC ]
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Dry humor, moving tributes to those who provided award winners with practical and emotional support, and honorees with differing approaches to the thriller genre highlighted ITW's 17th Annual Thriller Awards Banquet, where S.A. Cosby took home his second Best Hardcover Novel award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
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Magema Fuze’s book was a radical act of publishing. It contained histories of chiefdoms and kingdoms - from the Zulu to the Ngcobo. Continue reading at The Conversation
[ The Conversation | 2022-04-07 14:10:22 UTC ]
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The Bologna Children's Book Fair announced the winners of its 10th annual BOP – Bologna Prize for the Best Children's Publishers of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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It's early to be making such predictions, but Brendan Slocumb's debut is as engaging as it is suspenseful. Continue reading at The Washington Post
[ The Washington Post | 2022-02-02 11:00:55 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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Faber has acquired The Umbra Tales, a "magical, bold" new middle-grade fantasy series from debut writer and FAB Prize-winner Janelle McCurdy. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 09:33:13 UTC ]
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In 2021, Fly on the Wall Press set out to celebrate the short story form. We published three short story collections and seven limited-edition short story pamphlets, marketed and sold both separately and as part of a political season subscription with cohesive and colourful cover art. We also... Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 08:56:39 UTC ]
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Last week, the Electric Lit team stayed glued to our phone screens as we tasked our social media followers with anointing the best book cover of 2021. The tournament was full of close calls determined by razor-thin margins (Mona at Sea prevailed over Black Girl Call Home by just five votes in... Continue reading at Electric Literature
[ Electric Literature | 2021-12-06 12:00:00 UTC ]
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In September 1939, Elizabeth Hardwick took a Greyhound bus to New York to pursue a doctorate in 17th-century English literature at Columbia University. A few years earlier she had visited the city with two high school friends, staying at the Hotel Taft in Times Square. The women’s accents had... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-16 09:55:56 UTC ]
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The 2021 Harvey Award winners have been announced, including best manga of the year and best overall comic book of the year! Continue reading at Book Riot
[ Book Riot | 2021-10-15 10:42:00 UTC ]
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“Don’t Forget Us Here,” by Mansoor Adayfi with Antonio Aiello, is the memoir of a Yemeni man who claims he was kidnapped in Afghanistan, sold to the C.I.A. and sent to the detention camp in a case of mistaken identity. Continue reading at The New York Times
[ The New York Times | 2021-08-17 09:00:05 UTC ]
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