At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
News tagged with:
#wieden kennedy
#love letter
#sit alongside
#star wars
#harry potter
European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#influence appeared
#cannes lions
#ad revenue
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The name Tronc one of the weirdest... Continue reading at Advertising Age
[ Advertising Age | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg news
#month ago
Jack Martin, a 23-year-old carpenter from Devon, has won this year’s Big Idea Competition with an idea based on a story he wrote in primary school. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#primary school
Hope and cross-cultural understanding were big themes at the official ceremony honoring the winners of the 2018 Sheikh Zayed Book Award in Abu Dhabi. The post Sheikh Zayed Book Award Ceremony Honors 2018 Winners and Cultural Personality of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
#cross-cultural understanding
#big themes
#abu dhabi
The Bologna Children’s Book Fair is updating its facilities and reaching out to new audiences—including, for the first time, booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#book fair
Bloomsbury has signed the latest work from Khaled Hosseini, a "lyrical and intensely moving story" entitled Sea Prayer. Continue reading at The Bookseller
[ The Bookseller | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#khaled hosseini
#latest work
Resurfacing many lesser-known Man Booker Prize for Fiction winners of the past, the Booker Foundation opens a crowdsourced competition to select the best of the best of 50 years. The post Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post readers
#fiction winners
The Booker Prize Foundation has revealed a new prize to mark its 50th anniversary which will put previous winners across five decades into contention for a one-off award. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty years
Now in line for the overall Costa Book of the Year award–to be announced January 30–the five Costa category winners include three titles from HarperCollins UK imprints. The post Costa’s Book Award: Five Category Winners in the UK, One To Win Book of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#costa book
#year appeared
#book award
#category winners
Hutchinson has revealed it is publishing a posthumous collection of "powerful" short stories by Helen Dunmore, a day after the late author was given the Costa Award for Poetry. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
#helen dunmore
#late author
#costa award
Blackwell’s has named its Book of the Year as the "inspirational" Good Night Stories for Rebel Girls (Particular Books) by Elena Favilli and Francesca Cavallo. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elena favilli
#francesca cavallo
Saqi Books, which focuses on books on the Middle East and North Africa in the English language, has had to reassert its niche in the face of big-publisher competition. Continue reading at The Bookseller
[ The Bookseller | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#saqi books
#middle east
#english language
When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public consumption
#biggest players
#wenner media
Jake Williams, winner of the Business Design Centre’s New Designer of the Year 2017, has signed a three book deal with Pavilion Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jake williams
#book deal
#pavilion children
Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook moves
#facebook users
#propublica published
Baby and toddler book Where's Mr Lion has been crowned 'book of the year' at the Sainsbury's Children's Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book awards
Waikato author Catherine Chidgey was the big winner at this year's Ockham New Zealand Book Awards. Continue reading at Stuff
[ Stuff | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big winners
#big winner
'An intense German-Polish cultural dialogue,' Germany's Warsaw plan is led by Frankfurt Book Fair, Goethe-Institut, and Berlin's Foreign Office. The post ‘Words Move’ as Warsaw Book Fair Welcomes This Year’s Guest of Honor: Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#germany appeared
#words move
#foreign office
Rapper and producer Jay Z has partnered with the Weinstein Company to produce a feature film and documentary series about Trayvon Martin, the unarmed African American teenager killed by George Zimmerman in 2012. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big screen
#weinstein company
#feature film
#documentary series
#trayvon martin
#george zimmerman
Ireland's Sebastian Barry, already a two-time Costa winner, may be on track again for the program's Book of the Year at the end of the month. The post Costa Book Awards’ Category Winners Contend for Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
#sebastian barry