At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Ella discovered Diagon Alley inside her wardrobe during a game of hide-and-seek on her birthday. Continue reading at BBC News
[ BBC News | 2020-11-04 00:03:40 UTC ]
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Actor Matthew McConaughey has the #1 book in the country with ‘Greenlights.’ Plus books on baking and escapist photography help ease the lockdown blues, and a new edition of ‘Harry Potter and the Sorcerer’s Stone’ pops up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian
[ The Guardian | 2020-10-27 12:22:12 UTC ]
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“Star Wars: The Lightsaber Collection” offers a brief history of the weapons and their wielders. Continue reading at The Washington Post
[ The Washington Post | 2020-10-20 16:25:06 UTC ]
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It smelled like Clinton’s emails redux. Last Wednesday, the Murdoch-owned New York Post published a bizarre story, sliming Joe Biden and his son Hunter, that it said was based on files (including, yes, emails) from a laptop that a man who may or may not have been Hunter left in a Delaware... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-10-19 12:20:19 UTC ]
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SUSANNA CLARKE FIRST BURST on the scene with Jonathan Strange & Mr Norrell in 2004 on a wave of publicity partly fueled by comparisons with Harry Potter. However, while both stories are set in England and concern magic, the similarities end there: Jonathan Strange presents a complex, dark,... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-18 17:00:59 UTC ]
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Escape again into the worlds created by George R.R. Martin, Ray Bradbury, Lewis Carroll and more. Continue reading at The Washington Post
[ The Washington Post | 2020-10-06 10:57:16 UTC ]
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Quercus is publishing a new book by cycling pro Geraint Thomas, Mountains According to G, described as a love letter to the sportsman's favourite climbs. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 06:51:27 UTC ]
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IN THE LATE 1990s and early 2000s, millennials in the United States were tweens and teens, and the Harry Potter phenomenon hit hard. There was nothing so comforting in the face of overseas wars and 9/11 as a bit of Blairite neoliberalism from abroad: the British school novel wrapped up with a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-09-19 15:00:45 UTC ]
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The long-rumored Harry Potter open-world game finally has a release date. Hogwarts Legacy will come out sometime in 2021. Sony shared a lengthy cinematic trailer during its PlayStation 5 showcase detailing what you’ll do the game. You’ll play as a wi... Continue reading at Engadget
[ Engadget | 2020-09-16 20:27:10 UTC ]
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With books delayed by the pandemic reaching shops alongside other titles aimed at the Christmas market, the trade has seen sales boomBooksellers up and down the UK are reporting a boom in sales since readers returned to bookshops after the lockdown, with the first avalanche of Christmas titles... Continue reading at The Guardian
[ The Guardian | 2020-09-11 12:40:19 UTC ]
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Harry Potter author J.K. Rowling says she is returning an award from a human rights group linked to the Kennedy family after the president of the organization criticized her comments about transgender issues. Continue reading at CBC
[ CBC | 2020-08-28 20:34:31 UTC ]
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How to write a millennial character: Emma Jane Unsworth wades in where lesser mortals dare not go. | Lit Hub A love letter to The Catcher in the Rye: Mary O’Connell on her favorite book and its conflicted legacy. | Lit Hub Thirteen ways of looking at flash fiction: Grant Faulkner on the infinite... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-21 10:30:03 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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This week Dave Miller, who hosts a daily talk show on Oregon Public Broadcasting, interviewed “two very tired people”: Tuck Woodstock and Sergio Olmos, both independent journalists. Since late May, daily protests in solidarity with Black lives and against police brutality have taken place in... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-24 12:18:51 UTC ]
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The Day faced legal action from author after implying that her comments on gender harmed trans peopleA news website aimed at British schoolchildren has agreed to pay an unsubstantiated amount after it implied that JK Rowling’s comments on gender caused harm to trans people.The Day, which is... Continue reading at The Guardian
[ The Guardian | 2020-07-23 16:33:19 UTC ]
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Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian
[ The Guardian | 2020-07-21 23:01:08 UTC ]
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Bloomsbury says books were a lockdown hit, with children’s division revenue up 27%The backlash against JK Rowling’s views on transgender law reform has failed to dent the popularity of the Harry Potter author’s books, with publisher Bloomsbury saying they have proved a lockdown hit, pushing... Continue reading at The Guardian
[ The Guardian | 2020-07-21 12:29:43 UTC ]
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Three mission-driven indie bookstores well-known for their commitment to social justice have ceased stocking books written by J.K. Rowling, accusing the Harry Potter author of promoting hatred towards transgender people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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J K Rowling's agency The Blair Partnership has lost four of its author clients over the controversy surrounding the Harry Potter author's views on transgender law reform. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 05:27:06 UTC ]
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