At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
As a 14-year-old, Jason Snyder created his first commercial software--a system he described as a "party line for computer nerds in the '80s." "I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve," he added. Snyder said he... Continue reading at AdWeek
[ AdWeek | 2019-10-22 22:00:06 UTC ]
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Whether you're looking for wall art ideas or your next tattoo, there are short Harry Potter quotes here for every witch, wizard, or magic-loving Muggle. Continue reading at Book Riot
[ Book Riot | 2019-10-18 10:32:52 UTC ]
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Everything is a subscription service nowadays, so frankly it's a surprise it's taken so long for the Harry Potter franchise to get in on the action, but that it has, in the form of Wizarding World Gold. The 12-month sub includes a whole bunch of magi... Continue reading at Engadget
[ Engadget | 2019-10-16 10:01:00 UTC ]
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Are you more of a bookish Hermione or a headstrong Fleur? Maybe even a bold Ginny Weasley? Find out your witchy counterpart in this Harry Potter witch quiz! Continue reading at Book Riot
[ Book Riot | 2019-10-15 10:39:30 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-10-13 10:30:06 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Revelo persona! Find out which of nine awesome and magical Harry Potter characters you are with this Harry Potter Enneagram quiz. Continue reading at Book Riot
[ Book Riot | 2019-10-09 10:34:01 UTC ]
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Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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Warner Bros. Entertainment has leased a large Flatiron District retail space at 935 Broadway for a Harry Potter-themed exhibit that will allow fans to experience the enchanted world of the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-09-23 17:24:39 UTC ]
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Take this Triwizard champion quiz to find out which of the competitors from Harry Potter and the Goblet of Fire ... Continue reading at Book Riot
[ Book Riot | 2019-09-20 10:36:45 UTC ]
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Dark as the Harry Potter books may get, you can always count on a Weasley for a laugh. Here are some of the Weasley siblings' funniest moments. Continue reading at Book Riot
[ Book Riot | 2019-09-19 10:38:47 UTC ]
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Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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We've seen people turn neural networks to almost everything from drafting pickup lines to a new Harry Potter chapter, but it turns out classic text adventure games may be one of the best fits for AI yet. This latest glimpse into what artificial intel... Continue reading at Engadget
[ Engadget | 2019-09-11 19:39:00 UTC ]
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Stacy Nethercoat Vice president, cloud solutions Tech Data Corp. Educational background: Bachelor's of Business Administration, University of Iowa What was your first ever paid job? I worked at a fast food place called "Pans & Irons" What is your favorite movie of all time? The Harry... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-11 10:40:59 UTC ]
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Pavilion Books has landed the first official Harry Potter knitting book which will allow fans to "cast on with needles and wands" to recreate Hogwarts’ house scarves and Mrs Weasley’s Christmas jumper. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 22:06:21 UTC ]
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The sneaker startup and the boxed water brand Just may seem like odd bedfellows, but the companies share goals and material technology. Sneaker brands are famous for their unusual collaborations. Take shoe startup Koio, which recently launch a croissant-inspired sneaker with baker Dominique... Continue reading at Fast Company
[ Fast Company | 2019-09-04 11:15:21 UTC ]
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J. K. Rowling’s beloved Harry Potter series is once again in the news after it was banned by the St. Edward Catholic School in Tennessee. The epic fantasy series focused on young wizard Harry Potter who battles against the forces of evil is, allegedly, not fantasy enough. Reverend Dan Reehil... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-03 16:05:18 UTC ]
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A Catholic school in Tennessee has removed the Harry Potter books from its library after the school's priest decided they could cause a reader to conjure evil spirits. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-03 12:14:12 UTC ]
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The Rev. Dan Reehil warned that reading the spells in the J.K. Rowling novels could conjure up actual evil spirits. Continue reading at HuffPost
[ HuffPost | 2019-09-02 19:47:12 UTC ]
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If you are an avid reader, there’s a good chance you’re also a Ravenclaw. But which one are you? Take our quiz to find out! Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:32:47 UTC ]
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