At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Safiya Sinclair, Lorrie Moore, and Kim Hyseoon were among those to take home National Book Critics Circle Awards on March 21, at the second in-person ceremony held by the organization since the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-21 04:00:00 UTC ]
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Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget
[ Engadget | 2024-03-20 16:30:29 UTC ]
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Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC
[ CBC | 2024-03-18 17:12:26 UTC ]
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There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget
[ Engadget | 2024-03-15 16:15:34 UTC ]
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Irish author’s ‘suspenseful and linguistically astonishing’ fourth novel praised for its ‘great wit and humanity’ by judge Bernardine EvaristoThe Irish author Paul Murray has won the inaugural £30,000 Nero Gold prize for The Bee Sting, a comic family saga set in rural Ireland.Murray was... Continue reading at The Guardian
[ The Guardian | 2024-03-14 19:30:28 UTC ]
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At London Book Fair, the top honor from the Writers' Prize, formerly the Rathbones, goes to Liz Berry for 'The Home Child.' The post At London Book Fair: Writers’ Prize Names Its Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-14 05:01:24 UTC ]
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Scholastic has acquired 100% of the economic interest in 9 Story Media Group, a Toronto-based creator, producer, and distributor of children’s content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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Bird is the award-winning author of seven books, including the Pulitzer Prize-winning book that served as the basis for Christopher Nolan’s film 'Oppenheimer,' which won seven Academy Awards last night, including best picture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
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Just as Engadget was hitting publish on its first posts, I was putting a freshly minted English degree to use working at an indie bookshop in Los Angeles. In seemingly unrelated news, Amazon had just reported its first profitable year after switching from selling books to selling “everything”... Continue reading at Engadget
[ Engadget | 2024-03-08 14:15:57 UTC ]
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Pre-London Book Fair: 72 shortlistings fall into 12 categories of 'Books of the Year' for the 2024 British Book Awards, the 'Nibbies.' The post The UK’s Nibbies: Books of the Year Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-08 13:39:38 UTC ]
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Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature
[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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Penguin Random House Audio's 'Surrender: 40 Songs, One Story' wins Bono the top prize at the 2024 Audie Awards in Hollywood. The post In Los Angeles: Fêting the 2024 Audies Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-05 13:13:02 UTC ]
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At the 29th annual Audies, presented by the Audio Publishers Association and held in Los Angeles on March 4, winners across 27 categories were announced. The night's biggest honor, Audiobook of the Year, went to 'Surrender,' written and narrated by Bono. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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The veteran comics creator’s first full-length graphic memoir, ‘I’m So Glad We’ve Had This Time Together’ (Pantheon), is a coming-of-age story mixed with a family history so unsparingly honest that his mother dreaded its publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-27 05:00:00 UTC ]
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A look at the publication process for the latest novel from the acclaimed author and poet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The British illustrated reference publisher continues to reinvent itself a half-century on—and has used the milestone of the anniversary as catalyst for examining new opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Youngsuk 'YS' Chi is the year's winner of London Book Fair's Lifetime Achievement Award, as well as the chair of the AAP and Elsevier and director of corporate affairs for RELX. The post YS Chi Named LBF’s Lifetime Achievement Award Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-21 00:35:32 UTC ]
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This was a regular feature of my childhood, though it feels so long ago and far away, conceptually as well as literally, that I nearly forgot it ever happened: I’d go into town to the mall with my mom, and she’d drop me at the doors of the Borders or Barnes and Noble while she […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 09:55:59 UTC ]
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