At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Obsessed with James, Sirius, Remus and Peter? Categorized by each member, here are 12 YA books for Marauders fans and fans of the Harry Potter books. Continue reading at Book Riot
[ Book Riot | 2019-08-20 10:35:27 UTC ]
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I was about 21, riding a scooter on my way home from work, when I noticed a shadow over my ... Continue reading at Book Riot
[ Book Riot | 2019-08-16 10:35:41 UTC ]
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I was a passionate Harry Potter fan as a kid (and teenager…and adult). I obsessed over the plots and characters, ... Continue reading at Book Riot
[ Book Riot | 2019-08-13 10:35:35 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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TimesUp! Not all heroes wear capes—or carry wands. Emma Watson, the actress and activist who is still best known as resident Harry Potter smarty-pants Hermione Granger, is taking on a new role. She has launched a free legal-advice hotline with Time’s Up for women in England and Wales who are... Continue reading at Fast Company
[ Fast Company | 2019-08-05 12:57:34 UTC ]
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I am absolutely, 100% on the enamel pin bandwagon and I am showing no signs of stopping. Not that I ... Continue reading at Book Riot
[ Book Riot | 2019-08-02 10:33:57 UTC ]
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I’m back with more fragrances and Harry Potter characters! If you missed round one, be sure to check it out. ... Continue reading at Book Riot
[ Book Riot | 2019-07-20 10:31:12 UTC ]
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Lily Allen, who once wrote a song about what a loser her brother Theon Greyjoy was, took The Guardian‘s “Books That Made Me” questionnaire, and landed on the objectively correct answer to the question of which book she wishes she’d written: “All of the Harry Potter books, for obvious reasons.” I... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-19 14:57:05 UTC ]
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I was 11 years old when I fell in love with Harry Potter for the first time. It was the summer ... Continue reading at Book Riot
[ Book Riot | 2019-07-19 10:39:01 UTC ]
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Little, Brown has revealed the cover for its behind the scenes book on hit play Harry Potter and the Cursed Child. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 22:49:55 UTC ]
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Whether you plan to grow some devil’s snare or just some garden variety tomatoes, these Harry Potter planters are sure to get you started on the right note. Continue reading at Book Riot
[ Book Riot | 2019-07-16 10:36:27 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-07-16 10:30:09 UTC ]
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After Harry, Ron, and Hermione, the most famous friendship from Hogwarts is certainly the four Marauders. Take this Harry Potter ... Continue reading at Book Riot
[ Book Riot | 2019-07-12 10:38:28 UTC ]
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Your favorite Harry Potter characters got matched up with a perfect-for-them fragrance. Continue reading at Book Riot
[ Book Riot | 2019-07-03 10:34:16 UTC ]
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Warner Brothers is in the very early stages of developing a Harry Potter prequel television series. Find out what we know so far. Continue reading at Book Riot
[ Book Riot | 2019-07-02 18:58:30 UTC ]
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'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired
[ Wired | 2019-06-25 11:00:00 UTC ]
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Hey, good morning! You look fabulous. Hey, there! Bill Gates regrets that he didn't beat Android in mobile, we give our mixed verdict on the new Harry Potter mobile game and review Apple's new iPad OS. Continue reading at Engadget
[ Engadget | 2019-06-25 10:30:00 UTC ]
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Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget
[ Engadget | 2019-06-24 17:28:00 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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