At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Veteran Hollywood executive Jonathan Dolgen, who formerly headed Paramount Pictures, has sold his home in Malibu for $18 million. The buyer was Chris Columbus, director of such films as “Home Alone,” “Mrs. Doubtfire” and “Harry Potter and the Sorcerer’s Stone.” The English traditional-style home... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-07 00:00:00 UTC ]
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The first book in the Harry Potter series is set to be translated into Scots for the first time, with "Harry Potter and the Philosopher's Stane", marking the 80th translation of the publishing phenomenon. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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On 11th July 1997, The Bookseller interviewed Jo Rowling, then a little-known author, about her first novel - Harry Potter and the Philosopher's Stone. To mark 20 years since the release of the first Harry Potter novel, we republish that interview, conducted by The Bookseller's then children's... Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Bookshops around the country are unveiling a host of magical events — including Quidditch Pong, Harry Potter Bingo and Horcrux hunts—to celebrate the 20th anniversary of the publication of J K Rowling’s Harry Potter and the Philosopher’s Stone (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2017-06-26 00:00:00 UTC ]
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We dug into the archives to find the first Kiwi review of Harry Potter, but the earliest seems to be from 1999. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
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A proof of the first Harry Potter novel, which got the author’s name wrong, is only the latest example of an ungainly tradition stretching back centuriesProofreaders may be worth their weight in gold to authors, but their oversights have proved lucrative for some lucky readers of JK Rowling. On... Continue reading at The Guardian
[ The Guardian | 2017-06-16 00:00:00 UTC ]
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Driven by sales of general merchandise and 'Harry Potter and the Cursed Child,' the Canadian bookstore chain reported record revenue growth for fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-31 00:00:00 UTC ]
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Matt Forbeck’s Star Wars: Rogue One (Egmont) has knocked Lee Child’s Night School (Bantam) off the UK Official Top 50 number one spot, shifting a stellar 57,949 copies according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-04-20 00:00:00 UTC ]
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Star Wars, Harry Potter or indeed the almost century-old comic book legends Batman and Superman may have sprung from a rich creative well, but in a stunning twist all of them have been banished to the box office naughty step. Continue reading at Stuff
[ Stuff | 2017-04-17 00:00:00 UTC ]
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Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it... Continue reading at The Guardian
[ The Guardian | 2017-02-19 00:00:00 UTC ]
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A Soho awards night with David Nicholls and a "very special" Harry Potter screening at the St. Pancras Renaissance Hotel London lead the "eclectic" line-up of this year’s London Book & Screen Week. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Helped by Harry Potter and the hit fitness guru, year on year takings to December rose sharply to £1.59bnRetail sales struggled in 2016, but JK Rowling cast a spell strong enough to power sales towards a magical £1.6bn during the year, a rise of almost 5% on 2015, according to the latest annual... Continue reading at The Guardian
[ The Guardian | 2017-01-10 00:00:00 UTC ]
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Dan Brown is back. Tolkien is back. Tony Abbott is back. Harry Potter is back (well, recycled in four new editions). Continue reading at Stuff
[ Stuff | 2017-01-06 00:00:00 UTC ]
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JK Rowling and Bill Bryson top the charts, while film tie-ins give Paula Hawkins and Jojo Moyes a second bite of the cherry – but this unpredictable year has also seen a welcome revival of humorous writingIt was a year when the No 1 book was a play script. When hyper-prolific James Patterson,... Continue reading at The Guardian
[ The Guardian | 2016-12-31 00:00:00 UTC ]
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The release of Harry Potter and the Cursed Child helped lift sales in the children’s/YA category 31.1% in July over the same month in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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We look at the books that ruled the last week of the holiday shopping season, including Bruce Springsteen’s memoir, a novel that expands the ‘Star Wars: Rogue One’ universe, and a raft of coloring books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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The bestselling books over the holidays at the e-tailer were 'Diary of a Wimpy Kid: Double Down,' 'Harry Potter and the Cursed Child,' and a children's backlist book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-27 00:00:00 UTC ]
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The July publication of 'Harry Potter and the Cursed Child' helped raise sales in the children's/young adult segment 31.1% in July over a year ago. July sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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'Harry Potter and the Cursed Child: Parts 1 and 2' was Amazon's best-selling book of 2016 and was also the year's "most wished for" and "most gifted" book at the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
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