Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it transpires, is pretty straightforward: a winning combination of social connection, five-star ebook reviews, the fan-fiction community and, finally, marketing. That might sound banal, but in Hit Makers, Thompson does a really fascinating job of explaining how things become popular, drawing on a wide range of cultural phenomena, from Star Wars to the iPhone, Taylor Swift to Game of Thrones. Reading its countless interesting references, it quickly becomes clear that Hit Makers is less a how-to guide – Thomson believes success is often “semichaotic” – and more a how-come? conversation with an engaging popular culture expert. The conclusion? Mere imitation rarely begets a hit, but the elusive combination of familiarity, innovation and marketing stands a better chance.• Hit Makers: How Things Become Popular by Derek Thompson is published by Allen Lane (£20). To order a copy for £15 go to bookshop.theguardian.com or call 0330 333 6846. Free UK p&p over £10, online orders only. Phone orders min p&p of £1.99 Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-02-19 00:00:00 UTC ]
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Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it... Continue reading at The Guardian
[ The Guardian | 2017-02-19 00:00:00 UTC ]
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#taylor swift
#online orders
In the anthology “Critical Hits,” gamers like Hanif Abdurraqib, Alexander Chee and Larissa Pham explain what the medium means to them. Continue reading at The New York Times
[ The New York Times | 2023-11-20 10:00:28 UTC ]
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Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation
[ The Conversation | 2023-09-14 20:04:49 UTC ]
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We Americans love to have ourselves a big old time. It's not just our waistlines that have exploded outward since the post-WWII era. Our houses have grown larger, as have the appliances within them, the vehicles in their driveways, the income inequalities between ourselves and our neighbors, and... Continue reading at Engadget
[ Engadget | 2023-06-04 14:30:20 UTC ]
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“Love Hypothesis” author Ali Hazelwood didn’t intend to keep her scientist identity separate from her author identity. She didn’t intend to become an author. Continue reading at The Washington Post
[ The Washington Post | 2022-08-20 12:00:22 UTC ]
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Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company
[ Fast Company | 2021-04-09 16:21:42 UTC ]
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Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian
[ The Guardian | 2020-08-11 11:47:47 UTC ]
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The S&S Selects PrePub Tour sends authors of books due out next season from Simon & Schuster’s five adult imprints across the country to schmooze with literary tastemakers around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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A debut author has hit back after her novel was criticised in an Observer review, which has become the focus of a debate on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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Trapeze is publishing Things I Have Drawn: At the Zoo by Instagram father-and-son trio, Tom, Dom and Al Curtis, in which kids' drawings are "hilariously brought to life". Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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The Seattle-based indie comics press has ordered the largest second printing in its 40-year history for Emil Ferris' literary graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Many Arab book fairs have been a free space for publishers to sell titles banned in shops, but Kuwait has seen raised levels of censorship – turning the book trade into a risky businessArab book fairs are like a giant travelling circus; no sooner does one end than publishers are boxing up books,... Continue reading at The Guardian
[ The Guardian | 2016-11-22 00:00:00 UTC ]
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Laurence King Publishing’s adult colouring book Secret Garden by Johanna Basford has sold 3 million copies in China since the book was published there on 1st June 2015, the publisher revealed at Beijing International Book Fair (BIBF) today (27th August). Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Bestseller in global craze for adult versions of children’s favourites scores dazzling success in the People’s RepublicThree million copies of Johanna Basford’s adult colouring book Secret Garden have been sold in China in less than three months, its publisher has announced, dubbing Beijing the... Continue reading at The Guardian
[ The Guardian | 2015-08-27 00:00:00 UTC ]
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Johannesburg's Philani Dladli was homeless when he decided to sell books he found and read, offering them on a sliding price scale based on his own review. The post Homeless South African Sells Books and Reviews In Lieu of Begging appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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The book by the 'Water for Elephants' writer has held steady on bestseller lists, though some critics gave the book negative reviews. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-06 00:00:00 UTC ]
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In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic... Continue reading at AdWeek
[ AdWeek | 2015-03-09 00:00:00 UTC ]
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U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Some of the most widely used messaging apps in the world, including Google Hangouts, Facebook chat, Yahoo Messenger and Snapchat, flunked a best-practices security test by advocacy group the Electronic Frontier Foundation (EFF).The organization evaluated 39 messaging products based on seven... Continue reading at PC World
[ PC World | 2014-11-05 00:00:00 UTC ]
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Forty years ago this fall, a University of Chicago graduate student named Curt Matthews and his wife, Linda Matthews, founded Chicago Review Press, naming it after the Chicago Review literary journal, for which Curt was then poetry editor. Operating initially out of the couple’s basement, CRP’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
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#poetry editor