Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it transpires, is pretty straightforward: a winning combination of social connection, five-star ebook reviews, the fan-fiction community and, finally, marketing. That might sound banal, but in Hit Makers, Thompson does a really fascinating job of explaining how things become popular, drawing on a wide range of cultural phenomena, from Star Wars to the iPhone, Taylor Swift to Game of Thrones. Reading its countless interesting references, it quickly becomes clear that Hit Makers is less a how-to guide – Thomson believes success is often “semichaotic” – and more a how-come? conversation with an engaging popular culture expert. The conclusion? Mere imitation rarely begets a hit, but the elusive combination of familiarity, innovation and marketing stands a better chance.• Hit Makers: How Things Become Popular by Derek Thompson is published by Allen Lane (£20). To order a copy for £15 go to bookshop.theguardian.com or call 0330 333 6846. Free UK p&p over £10, online orders only. Phone orders min p&p of £1.99 Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-02-19 00:00:00 UTC ]
My father, Dieter Pevsner, who has died aged 87, was one of a small group of idealists who made up the editorial team at Penguin Books in the late 1950s and 60s and were instrumental in establishing the wide range of affordable literature that we all take for granted today.Dieter was editorial... Continue reading at The Guardian
[ The Guardian | 2019-10-03 17:20:10 UTC ]
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'A wide range of other books remain on the list' for near-term tariffs, notes AAP's Maria A. Pallante, 'including American fiction and nonfiction.' The post AAP Objects to Trump’s China Shift: Only Children’s Book Tariffs Delayed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 03:15:19 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 17:33:29 UTC ]
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With a record number of stores participating, independent booksellers held a wide range of events to attract customers to April 27's Independent Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-28 04:00:00 UTC ]
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James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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The Goddard Riverside Book Fair, an annual fund-raising event organized by the New York City book publishing industry, helps support a wide range of social services. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
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Report finds half of negative comments aimed at Rian Johnson’s movie came from Twitter bots or trolls, indicating fan backlash was overstatedMore than half of the hostile responses to The Last Jedi, episode eight of the Star Wars saga, were politically motivated trolling or the result of... Continue reading at The Guardian
[ The Guardian | 2018-10-02 00:00:00 UTC ]
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Lee Child’s The Midnight Line (Bantam) has boomeranged back into the UK Official Top 50 number one spot, a week after it was displaced by Star Wars: The Last Jedi Junior Novel (Dean & Son). It sold 27,165 copies for £114,021, rocketing past the 100,000 copies sold milestone in just three... Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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Rebel Wilson has returned to court in Melbourne to fight an appeal by magazine publisher Bauer Media, which was last year found to have defamed the Hollywood star. Continue reading at Stuff
[ Stuff | 2018-04-19 00:00:00 UTC ]
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Michael Kogge’s Star Wars: The Last Jedi (Dean & Son) has ascended into the UK Official Top 50 number one spot, selling 62,104 copies through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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Publishing's audio segment continues its rise in a season boasting a wide range of titles that reflect the industry's overall growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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It’s easy to read Michael Moreci’s debut novel “Black Star Renegades” and compare it to “Star Wars.” After all, the story was inspired by that epic saga. But to characterize it as a retelling or a ripoff wouldn’t do justice to this complex, self-aware and fun romp through space. “Black Star... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-27 00:00:00 UTC ]
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Ahead of the theatrical release of ‘Star Wars: The Last Jedi’ on Dec. 15, the founder of the U.K.-based Church of Jediism discusses the challenges and appeal of the Jedi-based faith in his book, ‘Becoming the Force.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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New York Comic Con attracted a record crowd of 200,000 to the Javits Convention Center and a variety of venues around New York City, including the New York Public Library, for a week of presentations and events celebrating comics, graphic novels and a wide range of popular culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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Star Wars and the Marvel comic book movies will join Disney's upcoming streaming service, potentially giving it broader appeal beyond families with young children. Continue reading at Stuff
[ Stuff | 2017-09-08 00:00:00 UTC ]
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Lots of people worry about climate change, but as David Wallace-Wells shows in his recent New York magazine piece, the future is almost certainly worse than you imagine. Drawing on a wide range of experts, he tracks how climate change could alter every aspect of planetary existence. Ocean... Continue reading at Slate
[ Slate | 2017-07-26 00:00:00 UTC ]
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Windows is taking aim at Chromebooks yet again, but with Windows 10 S, Microsoft’s leading the charge with a Google Chromebook Pixel-like ‘halo’ PC of its own: the 13.5-inch Surface Laptop.Yes that’s right, laptop. Unlike the convertible Surface Book and Surface Pro, the new Surface Laptop... Continue reading at PC World
[ PC World | 2017-05-02 00:00:00 UTC ]
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The presidency of Donald Trump and its implications on a wide range of areas — feminism, race relations, arts, science, children and even writing itself — was a powerful theme during the first day of the 22nd annual Los Angeles Times Festival of Books on Saturday at USC. The two-day festival —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-23 00:00:00 UTC ]
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Matt Forbeck’s Star Wars: Rogue One (Egmont) has knocked Lee Child’s Night School (Bantam) off the UK Official Top 50 number one spot, shifting a stellar 57,949 copies according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-04-20 00:00:00 UTC ]
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