Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
News tagged with: #dark knight #star wars #vanity fair

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Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark knight #star wars #vanity fair


Watching a Magazine, Reading a Movie: On Wes Anderson’s The French Dispatch

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[ Literrary Hub | 2021-10-22 15:57:31 UTC ]
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World Literature Today Announces 2021 Neustadt Festival Poster Design Contest Winners

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Watch Pulitzer Prize-winning author Toni Morrison explain why she told black stories

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[ Fast Company | 2019-08-06 11:00:50 UTC ]
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Cape Watch: Hulk and Hawkeye Will Lead the New Avengers Movie

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'Wild' movie adaptation secures a movie studio

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Disney Veteran Michael Paull Named RBmedia CEO

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Talking ‘Dune’: Book and Movies

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Video from Glasgow AI Disaster is the Best Wonka Movie Since Gene Wilder’s

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U.K. Publishing Spotlight: The PA Explains the U.K. and U.S. Export Nexus

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Christian Publishing Veteran Joey Paul Dies at 79

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Tor Books Criticized for Use of AI-Generated Art in 'Gothikana' Cover Design

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Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers

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Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers

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At 75, Thames & Hudson Rolls Out New Publishing Programs, Book Design Prize

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