Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
News tagged with: #dark knight #star wars #vanity fair

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Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers

The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. Continue reading at CBC

[ CBC | 2024-02-13 13:58:34 UTC ]
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Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers

Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian

[ The Guardian | 2024-02-13 07:37:15 UTC ]
More news stories like this | News stories tagged with: #television history #most-watched program #adobe analytics #kansas city #streaming platforms #7% increase #nielsen


At 75, Thames & Hudson Rolls Out New Publishing Programs, Book Design Prize

The illustrated book publisher will launch a new series of small-format titles, gift program, and book design prize, alongside unique branding, to commemorate its 75th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Book Publishing Veteran Hugh Lauter Levin Dies at 72

Publisher Hugh Lauter Levin, the longtime v-p at Abrams who launched his own house, Hugh Lauter Levin Associates, in 1984, and sold it to Rizzoli in 2007, died on January 9. He was 72. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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The Art of Paperback Cover Design

Redesign? Relaunch? Regret? Take a look at the ways publishers aimed to seduce new audiences by changing up the covers of notable books. Continue reading at The New York Times

[ The New York Times | 2023-12-27 10:02:37 UTC ]
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Psychological thriller Eileen is sharp, moody and not quite right — just like its main character

Psychological thriller Eileen is an adaptation of the 2015 debut novel by Ottessa Moshfegh, who often writes about female loners, giving special attention to the parts of her characters that many would consider unbefitting of a leading lady. Continue reading at CBC

[ CBC | 2023-12-08 09:00:00 UTC ]
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4 New Military Histories for the Dad Who Doesn't Watch Football

It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Welcome to De Los | Reads: A roundup of books designed to amplify Latinx authors

The first edition of De Los|Reads features a new fiction book from Mario Vargas Llosa, a cookbook from Sandra A. Gutierrez, several memoirs and a book for children who aren't ready for bed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-16 05:37:22 UTC ]
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How to watch AI Book Club Night with authors Fei-Fei Li and Joy Buolamwini

Fei-Fei Li, author of "The Worlds I See," and Joy Buolamwini, author of "Unmasking AI," join the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-14 20:40:08 UTC ]
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Roli Seaboard Rise 2 review: I wish I had a horror movie to score

I am, primarily, a guitarist. Dabbling in keys and synths has always felt a bit unnatural from a physical standpoint. A keyboard doesn’t respond the way a fretted instrument does. This isn’t surprising, nor is it a bad thing. It’s just not what I’m used to. The better... Continue reading at Engadget

[ Engadget | 2023-11-10 15:00:28 UTC ]
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How to watch Martin Baron discuss 'Collision of Power' at the L.A. Times Book Club

Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
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Madison Jacobs Named PW Star Watch Superstar of 2023

It has been a remarkable ride for Madison Jacobs, who ascended to associate publisher at the Crown Publishing Group in just five years, and is the 2023 PW Star Watch Superstar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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PW Star Watch 2023: Publishing’s Brightest

Welcome to the ninth edition of Star Watch, our annual program dedicated to recognizing and honoring rising talent in the publishing and bookselling businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Oof, when did streaming movies, games, and music get so expensive?

Cable used to be the only game in town for wide entertainment. Sure, if you wanted to subscribe to a game like EverQuest or World of Warcraft, you could (and well, guess the rest of us were never seeing you again). But for variety, cable is what you had—and it wasn’t cheap. So when... Continue reading at PC World

[ PC World | 2023-10-04 14:10:27 UTC ]
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Watch the Trailer for ALL THE LIGHT WE CANNOT SEE

The award-winning, bestselling book All the Light We Cannot See by Anthony Doerr has been adapted into a Netflix miniseries. Continue reading at Book Riot

[ Book Riot | 2023-10-03 17:49:41 UTC ]
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Spotify CEO Daniel Ek explains the company’s new audiobook subscription plan

Ek blames Apple for holding back his company’s first foray into audiobooks and confirms his company is in talks with Google about in-app purchases. Spotify is doubling down on audiobooks: Paying subscribers of the music service will now have access to up to 15 hours of audiobook listening as... Continue reading at Fast Company

[ Fast Company | 2023-10-03 16:30:00 UTC ]
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Video: 'Elon Musk' biographer explains the book's complicated motivations

Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
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How to watch and follow Amazon's 2023 Devices event

It's almost time for Amazon's annual fall hardware event, where the company typically announces a bunch of upcoming devices, including new entries for its ereader and smart speaker lines. On September 20, the company will stage Devices at its second headquarters in Arlington, Virginia. Amazon... Continue reading at Engadget

[ Engadget | 2023-09-18 15:30:59 UTC ]
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