James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
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The only actor to appear in every film of the Skywalker saga reflects on his experience in the book “I Am C-3PO: The Inside Story.” Continue reading at The Washington Post
[ The Washington Post | 2019-12-20 13:00:00 UTC ]
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On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
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The upcoming book "Carrie Fisher: A Life on the Edge," by Sheila Weller, is being publicly disavowed by some of the late "Star Wars" actress' family members. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-24 23:17:51 UTC ]
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[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
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Yesterday, the cameras were rolling as Donald Trump—to applause and a handshake from Kim Jong Un—became the first sitting US president to set foot in North Korea. The footage was shaky and broadcast at 2:45am Eastern time; nonetheless, it was a “made-for-TV moment,” as Politico’s Anita Kumar... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-01 11:38:14 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Below is a full list of every magazine currently available on Apple News+, sorted alphabetically. For a list broken out by category, click here. 220 Triathlon 3D Artist 3D World ABC Soaps in Depth Adweek Afar Airbnb All About History All About Space Allrecipes Allure Alta American History Animal... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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The 2017 figure is huge swing from £6.6m profit of previous year as publisher invests in digital growthCondé Nast, the owner of glossy magazines including Vogue, Vanity Fair and GQ, has slumped to a £14m annual loss as it battles to reshape its business for the digital future.The high-end... Continue reading at The Guardian
[ The Guardian | 2019-01-03 00:00:00 UTC ]
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Report finds half of negative comments aimed at Rian Johnson’s movie came from Twitter bots or trolls, indicating fan backlash was overstatedMore than half of the hostile responses to The Last Jedi, episode eight of the Star Wars saga, were politically motivated trolling or the result of... Continue reading at The Guardian
[ The Guardian | 2018-10-02 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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Lee Child’s The Midnight Line (Bantam) has boomeranged back into the UK Official Top 50 number one spot, a week after it was displaced by Star Wars: The Last Jedi Junior Novel (Dean & Son). It sold 27,165 copies for £114,021, rocketing past the 100,000 copies sold milestone in just three... Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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Michael Kogge’s Star Wars: The Last Jedi (Dean & Son) has ascended into the UK Official Top 50 number one spot, selling 62,104 copies through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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It’s easy to read Michael Moreci’s debut novel “Black Star Renegades” and compare it to “Star Wars.” After all, the story was inspired by that epic saga. But to characterize it as a retelling or a ripoff wouldn’t do justice to this complex, self-aware and fun romp through space. “Black Star... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-27 00:00:00 UTC ]
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Bloomberg TV host Emily Chang on Friday responded to criticisms of her description of an alleged "sex party" at venture capitalist Steve Jurveton's house in her upcoming book. Tesla co-founder Elon Musk, who attended the Half Moon Bay party in June arranged by Jurvetson's firm DFJ, told Wired... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-13 00:00:00 UTC ]
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From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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Ahead of the theatrical release of ‘Star Wars: The Last Jedi’ on Dec. 15, the founder of the U.K.-based Church of Jediism discusses the challenges and appeal of the Jedi-based faith in his book, ‘Becoming the Force.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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