James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
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The Italian novelist, whose real-life identity is a well-kept secret, says in email interview that female authors continue to be confined to a ‘literary gynaeceum’The elusive Italian author Elena Ferrante has said that women writers tend to be shut “in a literary gynaeceum” by the books... Continue reading at The Guardian
[ The Guardian | 2015-09-02 00:00:00 UTC ]
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The Avengers? The Dark Knight? Weird Science?! Picking a page-to-screen winner isn't easy. But then, neither is CGI.In Fast Company's September issue, we speak with Walking Dead creator Robert Kirkman to hear how he took America's favorite flesh-eating zombies from the pages of comic books to... Continue reading at Fast Company
[ Fast Company | 2015-08-31 00:00:00 UTC ]
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Quirk Books's 'Home Alone' picture book, new Star Wars Little Golden Books, Chronicle's bestsellers-to-brands initiative, Dynamite's expanding roster of licenses, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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Egmont Books’ marketing director Mike Richards has left the company following a reorganisation of the marketing team. Richards has been in marketing at Egmont for 15 years, promoting authors and brands such as Michael Grant, Lemony Snicket, Jim Smith, Winnie-the-Pooh and Star Wars. He would... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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'Star Wars' and 'Lord of the Rings' had a baby, it died badly, and this book is its reanimated remains. The post We Review a Self-Published E-Book About a Lady Clone War appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-24 00:00:00 UTC ]
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Foyles is planning a "Summer of Fun" children’s festival, featuring events with favourite characters such as Alice in Wonderland, Star Wars and Aardman’s Shaun the Sheep. The festival will take place during 25th July-30th August at Foyles stores across London and Bristol. Themes of art,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I... Continue reading at AdWeek
[ AdWeek | 2015-04-14 00:00:00 UTC ]
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Lucky magazine, the women's shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person with knowledge of the matter said nearly 15 employees were let go. A Lucky spokeswoman, however, put the number at "less than 10."The spokeswoman... Continue reading at Advertising Age
[ Advertising Age | 2015-02-06 00:00:00 UTC ]
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Everything about this is perfect—even the weird new lightsaber.There are a huge number of things that make Star Wars unique in terms of how movies are marketed—but one that doesn't get discussed much is the fact that the series' posters and one-sheets, rather than being photoshopped assemblages... Continue reading at Fast Company
[ Fast Company | 2014-12-04 00:00:00 UTC ]
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Pan Macmillan has acquired actor Brian Blessed’s autobiography. Editorial director Ingrid Connell bought UK and Commonwealth rights from Tim Bates at Pollinger Ltd. Blessed has been acting for more than 50 years and has appeared in more than 200 films and TV programmes, including "Star Wars:... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Conde Nast began laying off employees of its corporate sales division this week, according to people with knowledge of the matter. The job cuts could number in the 70s, they said, confirming a Wall Street Journal report from earlier this week.A spokesman for Conde Nast declined to comment.The... Continue reading at Advertising Age
[ Advertising Age | 2014-10-17 00:00:00 UTC ]
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If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
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Thrill to the sight of Obi-Wan Kenobi and Luke Skywalker raising a toast in honor of Sir Alec Guiness's birthday!Today in vaguely surreal photographs: Peter Mayhew, the 7'3" actor and mainstay of the traveling sci-fi/comic book convention circuit whose claim to fame is being the man inside the... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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Blueprints for the Death Star battle station that featured in the Star Wars films have been published by maintenance book publishers Haynes. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-11-07 00:00:00 UTC ]
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