Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
News tagged with: #dark knight #star wars #vanity fair

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How to watch LeVar Burton at the L.A. Times Book Club

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Libraries are being accused of offering child porn. Librarians explain why that's not true

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[ CBC | 2023-05-24 08:00:00 UTC ]
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‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

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‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

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[ Digiday | 2023-05-10 04:01:00 UTC ]
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Microsoft Designer’s superb, free AI art tools open to everyone

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‘The Tale of Genji’ Is More Than 1,000 Years Old. What Explains Its Lasting Appeal?

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Nollywood could see a major boost from Nigeria's new copyright law - an expert explains why

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Plex's latest feature lets you skip movie and TV show credits

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