Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it transpires, is pretty straightforward: a winning combination of social connection, five-star ebook reviews, the fan-fiction community and, finally, marketing. That might sound banal, but in Hit Makers, Thompson does a really fascinating job of explaining how things become popular, drawing on a wide range of cultural phenomena, from Star Wars to the iPhone, Taylor Swift to Game of Thrones. Reading its countless interesting references, it quickly becomes clear that Hit Makers is less a how-to guide – Thomson believes success is often “semichaotic” – and more a how-come? conversation with an engaging popular culture expert. The conclusion? Mere imitation rarely begets a hit, but the elusive combination of familiarity, innovation and marketing stands a better chance.• Hit Makers: How Things Become Popular by Derek Thompson is published by Allen Lane (£20). To order a copy for £15 go to bookshop.theguardian.com or call 0330 333 6846. Free UK p&p over £10, online orders only. Phone orders min p&p of £1.99 Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-02-19 00:00:00 UTC ]
The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Booksellers reported a significant drop in customer traffic and a commensurate drop in sales, but online orders were way up, forcing bookstores to adapt. Barack Obama's memoir and Jeff Kinney's latest were the most popular titles over the Thanksgiving weekend at stores surveyed by 'PW.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-03 05:00:00 UTC ]
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The British Council is seeking proposals from researchers to conduct research into India’s trade publishing and literature sectors, identifying opportunities for internationalisation and identifying challenges and issues faced by publishers and other literature organisations from working and... Continue reading at British Council global
[ British Council global | 2020-10-26 15:43:22 UTC ]
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“Star Wars: The Lightsaber Collection” offers a brief history of the weapons and their wielders. Continue reading at The Washington Post
[ The Washington Post | 2020-10-20 16:25:06 UTC ]
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Escape again into the worlds created by George R.R. Martin, Ray Bradbury, Lewis Carroll and more. Continue reading at The Washington Post
[ The Washington Post | 2020-10-06 10:57:16 UTC ]
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The August 2020 publication of Margot Livesey’s The Boy in the Field comes 30 years after her first novel, Homework. In that time Livesey has earned a wide range of honors, including fellowships from the Guggenheim Foundation and National Endowment from the arts, a New York Times bestseller (The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-10 08:48:39 UTC ]
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Top-visibility Authors Guild members join with Amazon Publishing and Penguin Random House in a suit alleging KISS is pirating a wide range of books. The post Grisham, Child, Amazon, PRH Headline Lawsuit of KISS Library for Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-08 14:52:12 UTC ]
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The ABA's Virtual Town Hall held Thursday addressed a wide range of topics, from the shift to online bookselling to racism to marketing activities, all with one thing in mind: the need to keep bookstores in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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[caption id="attachment_181520" align="alignright" width="171"] Adam Rapoport[/caption] Adam Rapoport, editor-in-chief at Bon Appétit since 2010, is stepping down from that role after a photo of him in an offensive Halloween costume resurfaced online Monday amid allegations from current and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-09 15:00:08 UTC ]
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[caption id="attachment_103803" align="alignright" width="164"] Christene Barberich[/caption] Refinery29 co-founder Christene Barberich is stepping down from her role as global editor-in-chief of the 15 year-old women's lifestyle site to make way for a replacement, she revealed on Instagram... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-08 17:01:08 UTC ]
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As states begin lifting stay-at-home restrictions, public libraries face a wide range of short- and long-term issues. How do we keep library workers safe, and employed? How will buildings be redesigned to support physical distancing? Amid the economic damage wrought by the pandemic, how will... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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The pandemic has thrown publishing and booksellers into crisis – and left customers struggling to obtain books when they most want them. But some in the industry sense an opportunity to drag it into the 21st centuryOn 18 March, Emma Corfield-Walters received the news that for the second year... Continue reading at The Guardian
[ The Guardian | 2020-05-10 08:00:20 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Portland's beloved indie bookstore Powell's Books rehired more than 100 employees after seeing a surge in online orders. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-29 18:12:16 UTC ]
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The retailer has temporarily closed about 400 stores to the public as it works with state and local official to comply with shelter-in-place rules. At many outlets that are closed for in-store shopping, B&N is continuing to offer curbside pickup for online orders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The only actor to appear in every film of the Skywalker saga reflects on his experience in the book “I Am C-3PO: The Inside Story.” Continue reading at The Washington Post
[ The Washington Post | 2019-12-20 13:00:00 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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The upcoming book "Carrie Fisher: A Life on the Edge," by Sheila Weller, is being publicly disavowed by some of the late "Star Wars" actress' family members. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-24 23:17:51 UTC ]
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Beano has launched a new book subscription service for children offering newly published books across a wide range of authors and genres. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 16:43:46 UTC ]
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