At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget
[ Engadget | 2019-06-22 20:26:00 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC
[ CBC | 2019-06-21 12:31:30 UTC ]
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Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget
[ Engadget | 2019-06-20 16:42:00 UTC ]
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You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget
[ Engadget | 2019-06-19 01:16:00 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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It's not just multi-platform gaming giants suing cheaters. Niantic has sued members of Global++ for allegedly offering "unauthorized derivative" (read: hacked) versions of Pokémon Go, Ingress and even the still-in-beta Harry Potter: Wizards U... Continue reading at Engadget
[ Engadget | 2019-06-16 23:04:00 UTC ]
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Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News
[ BBC News | 2019-06-14 00:00:33 UTC ]
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Amanda Foster, who has also been in Rogue One and Harry Potter, hopes to shoot for England. Continue reading at BBC News
[ BBC News | 2019-06-13 08:48:58 UTC ]
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Are you a Harry Potter fan who also wears shoes? Harry Potter, but make it fashion.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-07 12:17:16 UTC ]
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The corporate home of Wonder Woman, Harry Potter and “Friends” weighs how its streaming service can compete on price with Disney, Netflix and Amazon. Continue reading at The New York Times
[ The New York Times | 2019-06-03 00:03:36 UTC ]
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By 2100 there could be 4.9bn dead users on Facebook. So who controls our digital legacy after we have gone? As Black Mirror returns, we delve into the issueAndrew Scott Q&A: ‘I never get angrier than with passwords or apps’Esther Earl never meant to tweet after she died. On 25 August 2010,... Continue reading at The Guardian
[ The Guardian | 2019-06-02 05:00:37 UTC ]
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“Harry Potter: A Journey Through Charms and Defence Against the Dark Arts” and “A Journey Through Potions and Herbology” are arriving in late June. Continue reading at The New York Times
[ The New York Times | 2019-05-31 18:46:34 UTC ]
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No invitation to Hogwarts required. When Harry Potter first comes to Hogwarts School of Witchcraft and Wizardry, he is stunned to see the portraits that line the school’s storied stone walls move and talk. Thanks to artificial intelligence, that just might be a reality some day.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-23 12:27:04 UTC ]
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Not many writers can say they’ve transitioned from love poems to children’s novels about anthropormorphic jazz musicians like “Duck Ellington.” Poet, educator, New York Times bestselling author Kwamé Alexander has done it all. His newest work, “The Undefeated,” is his “love letter to black... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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A rare first edition of a "Harry Potter" book featuring a misspelled title fetched about $90,000 at an auction last week, the Independent reported Friday. The copy of "Harry Potter and the Philosopher's Stone" (published in the U.S. as "Harry Potter and the Sorcerer's Stone"), the first book in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-01 00:00:00 UTC ]
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James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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An official behind-the-scenes book of the record-breaking play "Harry Potter and the Cursed Child – Parts One and Two" will be published by Little, Brown. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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