The stories behind big Cannes Lion winners and the riskiest advertising moves of the year

At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week.  One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves.  "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-24 17:00:00 UTC ]

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This Week's Bestsellers: February 25, 2019

Love is in the air—and all over the children’s picture book list. Plus actor Gary Sinise writes a love letter to the U.S. military, and humorist John Kenney contributes ‘Love Poems for Married People. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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An Ellicott City native's handbag line for 'Game of Thrones' fans

After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
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HarperFiction bags Racculia's charity detective hunt

“A love letter to great British literary detectives” by US author Kate Racculia has been bought by HarperFiction. Continue reading at The Bookseller

[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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Pentagram designs a Harry Potter font, and it’s magical

It’s called “Crimes New Roman.” Harry Potter, the beloved children’s books by J.K. Rowling, is now a bona fide franchise, with books, theme parks, and countless movies. The latest? The Crimes of Grindelwald, a sequel to the spin-off Fantastic Beasts and Where to Find Them. It’s playing in movie... Continue reading at Fast Company

[ Fast Company | 2018-12-07 00:00:00 UTC ]
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Pro tip: Do not drag J.K. Rowling and her writing room

"A woman must have money and a room of her own if she is to write fiction," Virginia Woolf wrote in a famous 1929 essay. British businessman Arron Banks apparently disagrees, and he incurred the wrath of fans of "Harry Potter" creator J.K. Rowling after mocking the author on Twitter for having... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-04 00:00:00 UTC ]
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'Fantastic Beasts' enchants the box office with $62-million opening

Warner Bros.' "Fantastic Beasts: The Crimes of Grindelwald" met expectations in winning the box office this weekend, opening in first place with $62.2 million, according to figures from measurement firm Comscore. The "Harry Potter" prequel, a follow-up to 2016's "Fantastic Beasts and Where to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-19 00:00:00 UTC ]
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Books News: Michelle Obama’s ‘Becoming’ Finally Hits Shelves

The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times

[ The New York Times | 2018-11-14 00:00:00 UTC ]
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Potter’s Pole new world

Poland-based kids’ publisher Ameet will release a series of books based on the Wizarding World franchise—encompassing the Harry Potter and Fantastic Beasts films—after partnering with Warner Bros Consumer Products. Continue reading at The Bookseller

[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Star Wars: The Last Jedi abuse blamed on Russian trolls and 'political agendas'

Report finds half of negative comments aimed at Rian Johnson’s movie came from Twitter bots or trolls, indicating fan backlash was overstatedMore than half of the hostile responses to The Last Jedi, episode eight of the Star Wars saga, were politically motivated trolling or the result of... Continue reading at The Guardian

[ The Guardian | 2018-10-02 00:00:00 UTC ]
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A Star Is Born: Tatiana Maslany turns 33 today

JK Rowling once surprised readers by telling them that all along, without mention in her books, one of her "Harry Potter" characters was gay. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
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Natalie Dormer to narrate Harry Potter: A History of Magic

This October Audible will release an audiobook of Pottermore Publishing’s Harry Potter: A History of Magic, read by Natalie Dormer. Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Scholastic Sales and Earnings Dropped in Fiscal 2018

Blockbuster sales of 'Harry Potter and the Cursed Child' helped drive revenue to $1.74 billion in fiscal 2017, but without a comparable hit, sales fell 6% in the fiscal year ended May 31, 2018. Operating income dropped 38%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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Model spiders to mark 20 years of The Chamber of Secrets

Seven models of the spiders from Harry Potter and the Chamber of Secrets will be unveiled across the UK at the end of the month to mark the novel’s 20th anniversary. Continue reading at The Bookseller

[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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'Band's Visit' and 'Harry Potter' dominate Tony Awards with inspired creativity. Why theater needs more

Revivals redeemed a lackluster Broadway year. But now that the Tony Awards have closed the book on the 2017-18 season, it will be easy for producers and press agents to spin a self-congratulatory narrative. “The Band’s Visit,” as arrestingly original a show as “Hamilton” and “Fun Home,” won the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-11 00:00:00 UTC ]
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Tony Awards: Races to watch and front-runners to beat

Can "Mean Girls" edge out "The Band's Visit" and "SpongeBob SquarePants"? Will "Harry Potter and the Cursed Child" or "Angels in American" take home more trophies? Here's a quick rundown of key contenders from shows with the most nominations. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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BookCon 2018: Tomi Adeyemi: What If Harry Potter Had Been Black?

Rooted in West African mythology, Tomi Adeyemi's YA debut is a colossal hit. She talks about activism, Harry Potter, and writerly perseverance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
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Harry Potter and Tom Kerridge fuel Bloomsbury's record revenue

Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian

[ The Guardian | 2018-05-22 00:00:00 UTC ]
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The Midnight Line clocks up second week at number one

Lee Child’s The Midnight Line (Bantam) has boomeranged back into the UK Official Top 50 number one spot, a week after it was displaced by Star Wars: The Last Jedi Junior Novel (Dean & Son). It sold 27,165 copies for £114,021, rocketing past the 100,000 copies sold milestone in just three... Continue reading at The Bookseller

[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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Star Wars: The Last Jedi rockets to chart top spot

Michael Kogge’s Star Wars: The Last Jedi (Dean & Son) has ascended into the UK Official Top 50 number one spot, selling 62,104 copies through Nielsen BookScan’s TCM. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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Part 'Star Wars' homage, part unexpected coming-of-age novel: 'Black Star Renegades'

It’s easy to read Michael Moreci’s debut novel “Black Star Renegades” and compare it to “Star Wars.” After all, the story was inspired by that epic saga. But to characterize it as a retelling or a ripoff wouldn’t do justice to this complex, self-aware and fun romp through space. “Black Star... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-27 00:00:00 UTC ]
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