At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
German readers were as wrapped up in Pottermania as readers in America and England in July, as the eighth installment in J.K. Rowling’s Harry Potter series, Harry Potter and the Cursed Child: Parts 1 and 2, took the top of the fiction chart in Germany at the end of July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff
[ Stuff | 2016-08-17 00:00:00 UTC ]
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J.K. Rowling and Paula Hawkins kept their #1 and #2 slots, respectively, on the iBooks bestsellers list as 'Harry Potter and the Cursed Child: Parts 1 and 2' and 'The Girl on the Train' continue to captivate audiences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has once again taken the Official Top 50 number one spot, with 168,389 copies sold for £1.86m in its second week on sale. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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In its debut week, print units sales for the #1 book in the country, ‘Harry Potter and the Cursed Child: Parts 1 and 2,’ are more than double those for the next 99 books combined. Plus Colson Whitehead’s ’The Underground Railroad' gets the Oprah nod and the #3 slot in Hardcover Fiction, the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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J K Rowling’s Harry Potter and the Cursed Child (Arthur A Levine) sold nearly 2.6m print units in its first week through BookScan US, the third-biggest single week total for a book since accurate records began. Continue reading at The Bookseller
[ The Bookseller | 2016-08-12 00:00:00 UTC ]
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Mass merchandisers accounted for 33% of the first week sales of 'Harry Potter and the Cursed Child: Parts 1 & 2,' according to Nielsen BookScan. The uptick was a much needed boost for the embattled retail channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Shocking no one, 'Harry Potter and the Cursed Child: Parts 1 and 2' stays #1 more than a week after its much-ballyhooed release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has become the fourth fastest-selling title of all time, with 847,886 copies worth £8.76m shifted through Nielsen BookScan's Total Consumer Market last week, making it 2016's biggest selling title of the year in just... Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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Harry Potter's appeal continues, with huge sales numbers coming out from the release of 'Harry Potter and the Cursed Child,' a book version of the script used in the West End play. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-09 00:00:00 UTC ]
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Bloomsbury is set to celebrate 20 years of Harry Potter with a year-long campaign, including special anniversary publishing and new projects with key partners. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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NBCUniversal is continuing under the spell of “Harry Potter,” striking an exclusive deal with Warner Bros. to bring films of the juggernaut franchise to two NBCUniversal cable channels. The agreement, announced Monday, extends the relationship between the two media companies by conveying... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-09 00:00:00 UTC ]
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Twenty years after the publication of Harry Potter and the Philosopher’s Stone, 2017 show promises ‘a journey to the heart’ of JK Rowling’s storiesIdeally positioned in King’s Cross, just a stone’s throw from the mythical beginning of the journey to Hogwarts on Platform 9 3/4, the British... Continue reading at The Guardian
[ The Guardian | 2016-08-08 00:00:00 UTC ]
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North American sales of 'Harry Potter and the Cursed Child' top 2 million copies, UK sales blow past records, all within days of Rowling's new release. The post In the US, UK, and Canada, Harry’s on Another Roll With ‘Cursed Child’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-04 00:00:00 UTC ]
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The Harry Potter and the Cursed Child playscript has sold 680,000 print copies in the UK in its first three days of sale – making it the fastest-selling book in a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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Harry Potter's appeal continues, with huge sales numbers coming out from the release of 'Harry Potter and the Cursed Child,' a book version of the script used in the West End play. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-04 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Harry Potter and the Cursed Child, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-08-04 00:00:00 UTC ]
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The script for Harry Potter and the Cursed Child becomes the fastest-selling book in the UK this decade. Continue reading at BBC News
[ BBC News | 2016-08-03 00:00:00 UTC ]
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Rowling spoke about her plans for Harry Potter following the premiere of the play 'Harry Potter and the Cursed Child,' which depicts Harry and his family years after the events of the original books and films. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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Scholastic estimated Wednesday morning that 'Harry Potter and the Cursed Child Parts One and Two' sold more than two million copies in North American in its first two days of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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