The stories behind big Cannes Lion winners and the riskiest advertising moves of the year

At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week.  One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves.  "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-24 17:00:00 UTC ]

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GCHQ warned Bloomsbury about Harry Potter theft

British surveillance agency GCHQ intervened with the launch of Harry Potter and the Half-Blood Prince, the sixth book in J K Rowling’s Harry Potter series. Continue reading at The Bookseller

[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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What to know about opening day at the Wizarding World of Harry Potter

The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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'Harry Potter' chair sold at NY auction

A chair that author JK Rowling sat on while writing the first two Harry Potter books is sold at a New York auction for nearly $400,000 (£283,000). Continue reading at BBC News

[ BBC News | 2016-04-07 00:00:00 UTC ]
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Wizarding World of Harry Potter opens in 2 days: Red carpet event coming tonight

The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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At Wizarding World of Harry Potter, magic comes to life, or as close as it gets

In hero-quest terms, the recovery of the Sorcerer's Stone was Harry Potter's first big win, even though he didn't get to keep it. By the time Harry woke up after his first battle with You Know Who, the stone, with all its life-extending and gold-producing properties, had, in fact, been destroyed.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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J.K. Rowling will reveal more about the American world of magic on Pottermore

The upcoming movie 'Fantastic Beasts and Where to Find Them,' based in the world of 'Harry Potter,' is set in America. Upcoming stories published on the site Pottermore will reveal more about the magical culture in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-09 00:00:00 UTC ]
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J.K. Rowling will reveal more about the American magic world on Pottermore

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[ The Christian Science Monitor | 2016-03-08 00:00:00 UTC ]
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J.K. Rowling reveals new story, the 'History of Magic in North America'

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[ Los Angeles Times | 2016-03-07 00:00:00 UTC ]
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Has Harry Potter made the trend for longer children's books fly?

New research from Booklist shows page counts have grown 173% over 40 years, and suggests that JK Rowling’s boy hero may be responsible for large increase in early 2000sChildren’s novels have almost doubled in length over the last 40 years, according to research from US review journal Booklist,... Continue reading at The Guardian

[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Harry Potter: Cursed Child tops charts

The script from the forthcoming Harry Potter play leaps to the top of the book bestseller list, a day after its July release was announced. Continue reading at BBC News

[ BBC News | 2016-02-12 00:00:00 UTC ]
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JK Rowling unveils new novel, Harry Potter and the Cursed Child

Author JK Rowling has announced a new book which will follow the next generation as they set off for Hogwarts. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2016-02-11 00:00:00 UTC ]
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New Harry Potter book from JK Rowling coming out in July: the play script

Harry Potter and the Cursed Child Parts I & II will be published the day after the play begins in London, picking up the wizard’s story 19 years after the final novel in the seriesHarry Potter author JK Rowling’s script of the stage play Harry Potter and the Cursed Child is going to be... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
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iBooks Bestsellers: ‘The Force Awakens’ Sweeps #1

As ‘Star Wars: The Force Awakens’ dominates the box office following its December 18 premiere, the book tie-in by Alan Dean Foster came it at #1 in the iBooks bestseller list for the week ended December 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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Get Your First Clues About "Fantastic Beasts And Where To Find Them"

A movie based on a book inside a Harry Potter book is here, and this is our first glimpse.During a week where many people have reached critical levels of Star Wars overload, Warner Bros. has released the first look at an entire movie based around a book that was listed on Harry Potter's freshman... Continue reading at Fast Company

[ Fast Company | 2015-12-15 00:00:00 UTC ]
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J.K. Rowling: Lord Voldemort 'nowhere near as bad' as Donald Trump

Republican presidential candidate Donald Trump has received his share of celebrity endorsements, with stars such as Mike Tyson and Dennis Rodman backing the controversial billionaire. "Harry Potter" author J.K. Rowling, however, is decidedly not a member of Trump's fan club. The Scottish writer... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-09 00:00:00 UTC ]
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'Mockingjay -- Part 2' logs $101-million opening, lowest in 'Hunger Games' franchise

Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
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Move Over, 'Star Wars': Young Koala and Clumsy Cat Win This Week's Viral Chart

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[ Advertising Age | 2015-11-17 00:00:00 UTC ]
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First look at the 'Harry Potter' prequel 'Fantastic Beasts' channels that old magic

Hungry for wands, stuffy spell books and elaborate magical alleys with complicated villain back stories? Never fear, the Harry Potter universe has returned with the new prequel film "Fantastic Beasts." Entertainment Weekly has debuted a collection of stills for the "Harry Potter" prequel,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-05 00:00:00 UTC ]
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Harry Potter and the Cursed Child: Sequel play to pick up where final JK Rowling book left off

A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff

[ Stuff | 2015-10-24 00:00:00 UTC ]
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'Harry Potter and the Cursed Child': Here's how the play fits into the 'Potter' universe

'Potter' fans now know what the upcoming play will be about and it involves more of the characters from the book series than they may have thought. The show is set to open in London in the summer of 2016. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
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