At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
British surveillance agency GCHQ intervened with the launch of Harry Potter and the Half-Blood Prince, the sixth book in J K Rowling’s Harry Potter series. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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A chair that author JK Rowling sat on while writing the first two Harry Potter books is sold at a New York auction for nearly $400,000 (£283,000). Continue reading at BBC News
[ BBC News | 2016-04-07 00:00:00 UTC ]
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The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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In hero-quest terms, the recovery of the Sorcerer's Stone was Harry Potter's first big win, even though he didn't get to keep it. By the time Harry woke up after his first battle with You Know Who, the stone, with all its life-extending and gold-producing properties, had, in fact, been destroyed.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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The upcoming movie 'Fantastic Beasts and Where to Find Them,' based in the world of 'Harry Potter,' is set in America. Upcoming stories published on the site Pottermore will reveal more about the magical culture in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-09 00:00:00 UTC ]
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The upcoming movie 'Fantastic Beasts and Where to Find Them,' based in the world of 'Harry Potter,' is set in America. Upcoming stories published on the site Pottermore will reveal more about the magical culture in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-08 00:00:00 UTC ]
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J .K. Rowling has some good news for fans of her "Harry Potter" universe, especially ones on this side of the Atlantic. The author's website, Pottermore, will publish a four-part story this week called "History of Magic in North America." The story will provide the background for "Fantastic... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-07 00:00:00 UTC ]
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New research from Booklist shows page counts have grown 173% over 40 years, and suggests that JK Rowling’s boy hero may be responsible for large increase in early 2000sChildren’s novels have almost doubled in length over the last 40 years, according to research from US review journal Booklist,... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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The script from the forthcoming Harry Potter play leaps to the top of the book bestseller list, a day after its July release was announced. Continue reading at BBC News
[ BBC News | 2016-02-12 00:00:00 UTC ]
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Author JK Rowling has announced a new book which will follow the next generation as they set off for Hogwarts. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2016-02-11 00:00:00 UTC ]
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Harry Potter and the Cursed Child Parts I & II will be published the day after the play begins in London, picking up the wizard’s story 19 years after the final novel in the seriesHarry Potter author JK Rowling’s script of the stage play Harry Potter and the Cursed Child is going to be... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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As ‘Star Wars: The Force Awakens’ dominates the box office following its December 18 premiere, the book tie-in by Alan Dean Foster came it at #1 in the iBooks bestseller list for the week ended December 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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A movie based on a book inside a Harry Potter book is here, and this is our first glimpse.During a week where many people have reached critical levels of Star Wars overload, Warner Bros. has released the first look at an entire movie based around a book that was listed on Harry Potter's freshman... Continue reading at Fast Company
[ Fast Company | 2015-12-15 00:00:00 UTC ]
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Republican presidential candidate Donald Trump has received his share of celebrity endorsements, with stars such as Mike Tyson and Dennis Rodman backing the controversial billionaire. "Harry Potter" author J.K. Rowling, however, is decidedly not a member of Trump's fan club. The Scottish writer... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-09 00:00:00 UTC ]
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Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
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A koala and a clumsy CG cat have defeated the Force, at least temporarily.Ladies and gentlemen, meet superstar koala joey Imogen! With 24 million views already for her videos from Australia.com and Symbio Wildlife Park, actually, it's likely that you have done so already. Her charisma and... Continue reading at Advertising Age
[ Advertising Age | 2015-11-17 00:00:00 UTC ]
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Hungry for wands, stuffy spell books and elaborate magical alleys with complicated villain back stories? Never fear, the Harry Potter universe has returned with the new prequel film "Fantastic Beasts." Entertainment Weekly has debuted a collection of stills for the "Harry Potter" prequel,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-05 00:00:00 UTC ]
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A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff
[ Stuff | 2015-10-24 00:00:00 UTC ]
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'Potter' fans now know what the upcoming play will be about and it involves more of the characters from the book series than they may have thought. The show is set to open in London in the summer of 2016. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
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