At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Foyles is planning a "Summer of Fun" children’s festival, featuring events with favourite characters such as Alice in Wonderland, Star Wars and Aardman’s Shaun the Sheep. The festival will take place during 25th July-30th August at Foyles stores across London and Bristol. Themes of art,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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British scientists say their research confirms that emotion-charged passages in 'Harry Potter' books have significant impact on the brains of readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-23 00:00:00 UTC ]
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'You will fail,' says 'Harry Potter' author J.K. Rowling, talking about her new book 'Very Good Lives.' 'That's inevitable. It's what you do with it.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-14 00:00:00 UTC ]
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When a fan questioned Rowling's statement that she envisioned 'Harry Potter' character Dumbledore as gay, the author replied that 'gay people just look like ... people.' 'Amazing answer,' the fan replied. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
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Andy Robb founded the UKYA Blogger Awards to salute all the teen and YA book bloggers who work so hard, for nothing but free books and the odd signature, to tell the world about the books they love, here’s whyOur guide to becoming a book bloggerTop 10 teen/YA book bloggers by... Continue reading at The Guardian
[ The Guardian | 2015-03-06 00:00:00 UTC ]
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'Bibliography,' which will be released in the US in April, includes details about alternate titles considered and also tells readers which 'Harry Potter' book Rowling got 'sick' of reading after many edits. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
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A love letter to fashion, Paris, and the House of Dior, 'Girl in Dior' ('Jeune fille en Dior') brings French superstar Annie Goetzinger to the US, and gorgeous clothes to the comics page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Bloomsbury has launched a competition for schools to win a workshop with Harry Potter jacket illustrator Jonny Duddle as part of Harry Potter Book Night, which will take place on the 5th February. To win the workshop, pupils must design a new "chocolate frog" card. The cards, which feature... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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If you're the sort of Harry Potter fan who can't help but read the series again and again, Oyster has a treat in store. The all-you-can-read subscription service has teamed up with Pottermore to carry all of the Harry Potter books, including the Hogw... Continue reading at Engadget
[ Engadget | 2015-01-28 00:00:00 UTC ]
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Artist Jim Kay is doing the artwork for the new version of the first book of the 'Harry Potter' series, which will be released this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-15 00:00:00 UTC ]
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Publishers Scholastic and Bloomsbury are re-releasing the series with full-color illustrations.Between author J.K. Rowling's fan hub experience Pottermore and a slew of fans bringing elements of Harry Potter's world to life (Marauder's Map, a seven-book saga in one), the boy who lived lives on,... Continue reading at Fast Company
[ Fast Company | 2015-01-14 00:00:00 UTC ]
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Girls are quick to romanticise anti-heroes, says Harry Potter author, as she shares her vision for the future of the boy wizard’s school enemyJK Rowling says that “girls are very apt to romanticise” the antihero, and reveals that she had been forced to pour “cold common sense” on the startling... Continue reading at The Guardian
[ The Guardian | 2014-12-22 00:00:00 UTC ]
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The character 'is the only one I feel guilty about,' the author recently wrote in an essay detailing how she plotted her seven-part series and how a story change made this character's death necessary. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-16 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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'Harry Potter' fans came together at a castle in Poland to act out the world of J.K. Rowling's books. More events are planned for April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
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Pottermore is set to post a surprise each day between the 12th and the 23rd December, including new writing from J K Rowling. In a newsletter sent to Harry Potter fans, Pottermore said Rowling will write about Draco Malfoy, a pupil at Hogwarts and one of Harry Potter’s nemeses, as well as... Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Everything about this is perfect—even the weird new lightsaber.There are a huge number of things that make Star Wars unique in terms of how movies are marketed—but one that doesn't get discussed much is the fact that the series' posters and one-sheets, rather than being photoshopped assemblages... Continue reading at Fast Company
[ Fast Company | 2014-12-04 00:00:00 UTC ]
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Pan Macmillan has acquired actor Brian Blessed’s autobiography. Editorial director Ingrid Connell bought UK and Commonwealth rights from Tim Bates at Pollinger Ltd. Blessed has been acting for more than 50 years and has appeared in more than 200 films and TV programmes, including "Star Wars:... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Ebook readers reveal the most highlighted passages in Harry Potter, the Bible, Lord of the Rings and many more Its an odd sensation to be reading an ebook and to suddenly notice that thanks to the providers data-tracking software youre on a passage that other people have already highlighted. I... Continue reading at The Guardian
[ The Guardian | 2014-11-06 00:00:00 UTC ]
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