At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Michael Kogge’s Star Wars: The Last Jedi (Dean & Son) has ascended into the UK Official Top 50 number one spot, selling 62,104 copies through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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It’s easy to read Michael Moreci’s debut novel “Black Star Renegades” and compare it to “Star Wars.” After all, the story was inspired by that epic saga. But to characterize it as a retelling or a ripoff wouldn’t do justice to this complex, self-aware and fun romp through space. “Black Star... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-27 00:00:00 UTC ]
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In the 20 years since Harry Potter And The Philosopher's Stone â the first novel in JK Rowling's global publishing phenomenon â was released, the bespectacled boy wizard has achieved many, many revolutionary things. Most importantly, he has transformed children's passion for reading â and... Continue reading at Stuff
[ Stuff | 2018-01-13 00:00:00 UTC ]
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Bloomsbury will release a ‘house edition’ of Harry Potter and the Chamber of Secrets, the second book in the Harry Potter series, in June. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Overwhelming demand for the book has generated wait lists that rival such all-time bestsellers as 'Harry Potter' and 'Fifty Shades of Gray.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
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While women dominate the charts, it’s been the year of the comeback kings: Philip Pullman, Jamie Oliver, Margaret Atwood …Last year JK Rowling reclaimed the No 1 spot in the bestseller charts by returning from mundane reality to the Potterverse (with the Harry Potter and the Cursed Child... Continue reading at The Guardian
[ The Guardian | 2017-12-30 00:00:00 UTC ]
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SERIES Movie Night With Karlie Kloss The supermodel and her celebrity guests watch flicks, play games and gab in this new series. First up, 2002’s “Harry Potter and the Chamber of Secrets.” 6:30 p.m. Freeform The Perfect Suspect The debut installment of this true-crime series tells the tale of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-28 00:00:00 UTC ]
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Ahead of the theatrical release of ‘Star Wars: The Last Jedi’ on Dec. 15, the founder of the U.K.-based Church of Jediism discusses the challenges and appeal of the Jedi-based faith in his book, ‘Becoming the Force.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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Niantic Labs, the creator of free-to-download augmented reality game Pokemon Go, is to launch a new game based on Harry Potter in conjunction with Warner Bros. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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Magic is in the air at the British Library here — specifically the magical world of one of the most famous characters in modern literature, Harry Potter. “Harry Potter: A History of Magic,” a recently opened exhibition spotlighting rare books and artifacts that detail traditions of folklore and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-31 00:00:00 UTC ]
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Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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A 52% decline in Scholastic's children’s book publishing group was blamed on the absence of a major bestseller. In fiscal 2017, the publisher's sales were driven by 'Harry Potter and the Cursed Child,' which was released during the first quarter of last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
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While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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The BBC will celebrate the 20th anniversary of Harry Potter with “rarely seen documents from J K Rowling’s archives, revealing her magical inspirations” in the run up to the British Library’s exhibition next month. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Star Wars and the Marvel comic book movies will join Disney's upcoming streaming service, potentially giving it broader appeal beyond families with young children. Continue reading at Stuff
[ Stuff | 2017-09-08 00:00:00 UTC ]
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Jumping on bandwagons is my least favorite activity. Don't force me to tell you all the must-see movies I've skipped ("Forrest Gump" is all you'll get out of me), the No. 1 best-sellers I've bypassed (I discovered the world of "Harry Potter" only after it became a play) or the platinum records... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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The screenings of "Harry Potter and the Philosopher’s Stone" at Durham Cathedral has broken all of the city’s book festival records with 1,500 tickets selling out in one day. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Unit sales of print books in the week ended Aug. 6, 2017, were down 17% from the similar week in 2016 at outlets that report to NPD BookScan. The decline was due entirely to the release last year at this time of J.K. Rowling’s Harry Potter and the Cursed Child, which sold about 2.5 million... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Sphere) has bewitched the UK Official Top 50 for a second week, holding the number one spot with 23,711 copies sold, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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