At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Gender policy is splitting the U.K. in two this week. Across the pond, Harry Potter author J.K. Rowling is being crucified online, blasted as “transphobic” and a “TERF,” after she tweeted the hashtag #IStandWithMaya. Who is Maya? What’s a TERF? We have answers.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-12-19 15:21:28 UTC ]
More news stories like this
The Harry Potter creator’s year is now bookended by Twitter controversies, but this latest one is much worse. The constant hum of Twitter outrage makes it all sound the same at a distance. Everyone is mad online again? What else is new?Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-12-19 12:15:49 UTC ]
More news stories like this
A girl who went blind is able to read again after being given a camera that reads for her. Continue reading at BBC World
[ BBC World | 2019-12-19 09:27:57 UTC ]
More news stories like this
Harry Potter and romance books? Of course!!!! Get ready to know more about these romance books matched with Hogwarts Houses. A Slytherin + Hufflepuff? Yes. Continue reading at Book Riot
[ Book Riot | 2019-12-18 11:38:39 UTC ]
More news stories like this
Here's all you need to know about Harry Potter music, including who wrote it, where you can buy it, and where to see it live. Continue reading at Book Riot
[ Book Riot | 2019-12-17 11:34:55 UTC ]
More news stories like this
TweetSomeone came up to one of our children’s specialists the other day and asked if anyone had ever retrieved the $200 Harry Potter boxed set that had been accidentally knocked into the hollow column next to the Harry Potter section during our storewide inventory in July. Since no one had... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 13:00:27 UTC ]
More news stories like this
AbeBooks has published a list of the most expensive books they sold this year, with The Complete Works of Abraham Lincoln, which sold for $40,000, at the top. Better luck next year, signed Harry Potter deluxe set ($38,560)! A first edition of The Maltese Falcon and Mark Twain’s complete writings... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-09 21:14:37 UTC ]
More news stories like this
Christmas is coming up, so consider gifting the Potterhead in your life (if that’s you, treat yourself!) some of these gorgeous Harry Potter earrings. Continue reading at Book Riot
[ Book Riot | 2019-12-05 11:36:56 UTC ]
More news stories like this
As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
More news stories like this
What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:32:47 UTC ]
More news stories like this
I've found the perfect Harry Potter Christmas decorations for your winter holiday, whether you like DIY projects or you prefer to buy. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:36:10 UTC ]
More news stories like this
So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:34:09 UTC ]
More news stories like this
Delve deeper into the series as we do a close reading of the first lines and last lines of each Harry Potter book in this iconic and magical series. Continue reading at Book Riot
[ Book Riot | 2019-11-15 11:37:59 UTC ]
More news stories like this
If you're searching for the perfect gift for you or the family, these Harry Potter pajamas are sure to blow your socks off (right into Dobby's hands). Continue reading at Book Riot
[ Book Riot | 2019-11-13 11:34:59 UTC ]
More news stories like this
We've compiled 50+ of the most magical Harry Potter crafts for your classroom, home decor, party decor, holiday decor, and, well, just for fun. Lumos. Continue reading at Book Riot
[ Book Riot | 2019-11-12 11:36:19 UTC ]
More news stories like this
The artist Jim Kay, whose latest book is “Harry Potter and the Goblet of Fire,” surrounds himself with nature when he draws unnatural creatures like dragons, goblins and trolls. Continue reading at The New York Times
[ The New York Times | 2019-11-06 10:00:42 UTC ]
More news stories like this
Find the perfect Harry Potter gifts for everyone on your list, but feel free to get yourself a little something as well! Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:38:02 UTC ]
More news stories like this
Are you ready to own a small piece of a first-edition Harry Potter book? Good news: Your assets can now include a 1982 Aston Martin V8 Vantage worth $297,500, and a Bleu Saphir Lizard Hermés Birkin Bag worth $58,000, and Michael Jordan’s game sneakers from 1988, worth $22,000. They can be... Continue reading at Fast Company
[ Fast Company | 2019-10-31 13:54:58 UTC ]
More news stories like this
The upcoming book "Carrie Fisher: A Life on the Edge," by Sheila Weller, is being publicly disavowed by some of the late "Star Wars" actress' family members. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-24 23:17:51 UTC ]
More news stories like this
The former defense secretary on what guided his decision-making over four decades in the military. Continue reading at The Washington Post
[ The Washington Post | 2019-10-24 12:19:31 UTC ]
More news stories like this