At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
Cassava Republic is to publish Unbury Our Dead, a literary novel by Mukoma Wa Ngugi, described as "a love letter to beauty, music and the imagination". Continue reading at The Bookseller
[ The Bookseller | 2021-05-14 07:38:11 UTC ]
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Bloomsbury is to release a gift book featuring Harry Potter illustrations by Jim Kay, accompanied by quotes from the series. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 20:34:58 UTC ]
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Actor was also known for her roles in the films The Queen and The Special RelationshipA life in pictures‘How should a woman live her life?’ | Helen McCroryEngaging, enthralling, always magnetically watchableThe actor Helen McCrory has died at the age of 52. McCrory was best known for her roles... Continue reading at The Guardian
[ The Guardian | 2021-04-16 17:01:51 UTC ]
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A National Book Award nominee's new children's books for Easter 2022, Matthew Paul Turner adds more kids' titles, podcaster Faitth Brooks has "a love letter to Black Women' in the works, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-13 04:00:00 UTC ]
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The latest addition to film historian David Thomson’s opinionated take on the film industry is notable for what it says — and what it doesn’t. Continue reading at The Washington Post
[ The Washington Post | 2021-04-12 07:00:00 UTC ]
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But company says reading boom may end when Covid restrictions are liftedCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher Bloomsbury has issued its second profit upgrade of the year, lauding a lockdown reading boom, but the trend may not endure as coronavirus... Continue reading at The Guardian
[ The Guardian | 2021-03-24 12:22:49 UTC ]
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WandaVision and Harry Potter ended in underwhelming beam-o-wars. This Disney classic offers a solution. Continue reading at Slate
[ Slate | 2021-03-08 20:35:26 UTC ]
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Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company
[ Fast Company | 2021-03-05 06:24:58 UTC ]
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A “love letter to all the Black dancers that have paved and continue to pave the way”, Amber Barbee Pickens’ coloring book showcases stunning illustrations that also serve to educate about Black history in the arts. Learn more about the notable and inspiring historical figures from Blooming in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Nicole Rycroft's track record when it comes to protecting forests and fighting climate change includes a successful campaign to green all the copies of the last book in the Harry Potter series. Continue reading at CBC
[ CBC | 2021-02-04 02:30:09 UTC ]
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As a struggling literary agent in London, he took a chance on J.K. Rowling and Harry Potter, turning her books into the most lucrative literary franchise in history. Continue reading at The New York Times
[ The New York Times | 2021-01-27 22:39:44 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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Budding wizards and witches will have to wait a while longer to delve into Hogwarts Legacy. The open-world Harry Potter RPG, which was supposed to arrive this year, has been delayed to 2022. pic.twitter.com/9zqii6DZLm— Hogwarts Legacy (@HogwartsLeg... Continue reading at Engadget
[ Engadget | 2021-01-13 17:44:36 UTC ]
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Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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Aged 15 I got a Christmas job at my local bookshop in Battersea so I could save to go interrailing. My parents’ bookshelves were brimming with mostly Black writers: Chinua Achebe, Buchi Emecheta, James Baldwin, Toni Morrison, Chester Himes, Terry McMillan, and I was surrounded by ‘consciousness’... Continue reading at The Bookseller
[ The Bookseller | 2020-12-30 21:25:59 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World
[ BBC World | 2020-11-17 16:59:20 UTC ]
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Actor has announced he will be exiting the Harry Potter prequel series after losing his libel case over allegations of assault towards ex-wife Amber HeardJohnny Depp is set to exit the Fantastic Beasts franchise after being asked to resign by Warner Bros.The actor announced the decision in a... Continue reading at The Guardian
[ The Guardian | 2020-11-06 16:53:04 UTC ]
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