At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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Alexander Chee, Hieu Minh Nguyen, and Imani Perry are among the winners of the 31st annual Triangle Awards, honoring LGBTQ fiction, nonfiction, poetry, and trans literature published in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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Seven Stories c.e.o. Kate Edwards is stepping down from her role at the centre after 12 years. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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The nine winners of the regional round of the Independent Bookshop of the Year Award have been revealed, with the 2018 overall champion, Five Leaves Bookshop, in contention to take the main prize for the second year in a row. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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Bart van Es wrote about a Jewish girl who was sheltered by his grandparents during World War Two. Continue reading at BBC News
[ BBC News | 2019-01-30 00:00:00 UTC ]
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Drag queen story hours at libraries have proven popular with kids and adults, but some conservatives have challenged the sessions in courts. Since debuting in San Francisco a little over three years ago, drag queen story hours—where performers read from children’s books to crowds of kids and... Continue reading at Fast Company
[ Fast Company | 2019-01-04 00:00:00 UTC ]
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The Big Green Bookshop is closing down its physical premises as owner Simon Key moves the business to online only, with "absolute monster" rates and rents forcing him to shut the bricks and mortar shop. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Say this for 2018: There wasn't a single slow news day this year. While most of this year's headlines focused on Washington, D.C., there were quite a few notable events in the world of literature as well. Here are seven of the biggest literary headlines from the last 12 months: Michelle Obama's... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-28 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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Contrary to appearances, it’s still possible to stare down the tech giants. And in 2018, Fortnite proved it. In 2018, the platforms have the power. Which means if you aren’t Apple, Google, or Facebook, you answer to them. That’s true for advertisers, for publishers, and even for our democracy.... Continue reading at Fast Company
[ Fast Company | 2018-12-20 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Author James Patterson and Scholastic UK Book Clubs, part of Scholastic UK, have announced the list of 100 schools which are the winners of this year’s Big Book Giveaway. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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The bookseller will leave its 52 Prince Street location, in Manhattan's SoHo neighborhood, at the end of June 2019, but plans to stay in the area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-09 00:00:00 UTC ]
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Bull Moose, a Maine and New Hampshire–based retailer known for its music, movie, and video game selection, is steadily becoming one of the region’s largest retailers of books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-13 00:00:00 UTC ]
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Roger Tagholm talks to the founder of Dublin's Maverick House, which has built a reputation for hard-hitting non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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Faber has acquired a "powerful" work of non-fiction by Costa Book of the Year winner Nathan Filer. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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