At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
It was a chance to finally get around to Tolstoy or Proust, but the charts tell a different story. Which books did we actually turn to in the lockdowns? • Let us know in the comments what you were reading Back in spring 2020, when it became clear that coronavirus wasn’t going away, book lovers... Continue reading at The Guardian
[ The Guardian | 2021-12-11 09:00:06 UTC ]
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Apparently, J.K. Rowling’s bruised reputation has not lowered the value of her books. Yesterday, a rare first edition of J.K. Rowling’s Harry Potter and the Philosopher’s Stone sold at auction for $471,000, which Heritage Auctions says is “the highest price ever paid for the boy wizard’s debut... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-10 18:27:50 UTC ]
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After doing the same for Disney, Spotify has launched a Netflix hub bringing all of the streaming service's soundtracks, playlists and podcasts into one place. While many of Netflix's soundtracks were already on Spotify, the new feature puts all content related to the service in one place. That... Continue reading at Engadget
[ Engadget | 2021-11-23 13:00:54 UTC ]
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Greenpeace ambassador and former Harry Potter star Bonnie Wright's guide to changing habits and living more sustainably has been signed by Quercus imprint Greenfinch. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:44:54 UTC ]
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Harry Potter stars Daniel Radcliffe, Emma Watson and Rupert Grint are reuniting with other cast members from the blockbuster film franchise for a special 20th anniversary TV retrospective, movie studio Warner Bros. said on Tuesday. Continue reading at CBC
[ CBC | 2021-11-16 22:10:32 UTC ]
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Interviews Khadija Abdalla Bajaber’s astonishing debut novel, The House of Rust, winner of the inaugural Graywolf Press Africa Prize, arrived in October as if on a magical wave, imbued with an assortment of creatures—human and animal, real and... Continue reading at World Literature Today
[ World Literature Today | 2021-11-15 21:42:08 UTC ]
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Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget
[ Engadget | 2021-11-11 21:00:04 UTC ]
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Writer Emma Forrest is switching from Bloomsbury to Weidenfeld & Nicolson with a new memoir, Busy Being Free, which is billed as "a love letter to being alive or alone". Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 05:07:04 UTC ]
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Twenty years after the release of the first Harry Potter film, does he continue to charm children and adults alike? Continue reading at The Conversation
[ The Conversation | 2021-11-09 16:16:49 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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The powerhouse children’s publisher, known for Harry Potter, had been passed from father to son until Iole Lucchese, a top executive, was given control. Continue reading at The New York Times
[ The New York Times | 2021-10-18 18:41:08 UTC ]
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A Squid Game manicure, Harry Potter wand classes, a fountain covered in nails, and the latest waxwork of the Queen. Continue reading at BBC News
[ BBC News | 2021-10-17 12:08:52 UTC ]
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From Grange Hill to the West End, via Eurovision and the Brit awards, the star has built multiple careers. She talks about stage-school pressure, TV diversity and playing Hermione in Harry Potter and the Cursed ChildMichelle Gayle was 10 months into her role as Hermione Granger in Harry Potter... Continue reading at The Guardian
[ The Guardian | 2021-10-13 08:41:05 UTC ]
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The installation marks the 20th anniversary of the film Harry Potter and the Philosopher’s Stone. Continue reading at Media Week
[ Media Week | 2021-10-07 15:35:52 UTC ]
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Traveling with young children is like trying to turn a cruise ship: It’s cumbersome, takes a significant amount of planning and requires a team effort. Because I apparently lack any amount of common sense, I recently took a 3,000-mile RV trip with my partner and two toddlers. Traveling with... Continue reading at Engadget
[ Engadget | 2021-09-01 12:30:02 UTC ]
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Many shops plan to open early for the arrival of Sally Rooney’s latest novel, Beautiful World, Where Are You next monthWhen they were children they lined the streets in their witch hats and capes, keen to pick up the latest Harry Potter title as bookshops opened their doors at midnight. Now they... Continue reading at The Guardian
[ The Guardian | 2021-08-28 15:00:00 UTC ]
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Bloomsbury has announced plans for a year-long campaign celebrating the 25th anniversary of Harry Potter and the Philosopher's Stone by J K Rowling in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 04:16:37 UTC ]
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Book subscription box OwlCrate has reversed their decision to no longer carry Harry Potter merchandise due to JK Rowling's transphobia. Continue reading at Book Riot
[ Book Riot | 2021-08-11 17:30:59 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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In every skirmish in the ‘culture war’, be it fought in universities, Twitter or Parliament, there’s an inevitable reference to Harry Potter. The Potter references can seem like a joke; the perpetual furore around the politics of a ‘mere’ children’s author more so. But it is no laughing matter.... Continue reading at The Bookseller
[ The Bookseller | 2021-06-10 22:19:40 UTC ]
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